Do you watch other speakers with a critical eye in order to learn?

Last night we attended a celebration for a friend whose career was well-worth celebrating. I sat back to hear the laudatory praises as well as to watch speaking styles. Three observations were made; two disappointing and one outstanding:

1. Although the speaker knew the celebrant for years, the speech was read in its entirety
2. A roast was given on the celebrant’s physical features rather than habits
3. Two past Olympians demonstrated the art of ping pong – the celebrant’s passion

By preparing for a talk and knowing your subject matter well, there will be no need to read from notes where the audiences feels lectured. Instead you will be able to speak directly to the audience making them feel at ease and a part of your talk. Think ahead of how the participant might feel about your “roast” material, the last thing you want is for the celebrant to feel bad about the evening. Everyone loved the ping-poing demonstration and how it interwove with the Celebrant’s interests. The Olympians were incredible.

When you cater to your audience, you will be ensuring business development and will earn a Smooth Sale!

Shouldn’t marketing handouts increase sales for a speaker?

Yes, when you speak in front of an audience, your handouts represent you. Providing you do a good job speaking in that you look and sound professional, and share enough information to interest your audience, your sales will be strong after your appearance.

Last night I heard a speaker whose information greatly interested me. She suggested we pick up the handouts on the table to follow along as she was sharing a lot of technical information. Unfortunately, no one was able to read the handout. The print was almost invisible. This did not bode well for her credibility. I’m sure people were wondering if they were to sign up for an expensive class, would the materials be any better?

No matter the type of business appointment ahead of you, be prepared.
Preparation will lead you to a Smooth Sale!

How many ways can you, the infopreneur, market and sell your information?

You can and should sell your information in an infinite array of formats. It all depends upon how creative and daring you will allow yourself to become.

For starters, your subject of expertise may be leveraged into event talks, keynote speeches, workshops, formal training, lectures at a university, podcasts, CDs, interviews on radio, television and in print, video, blogs, RSS feeds, books, articles, newsletters, manuals, and e-books.

Leverage is the keyword. You will want to mention your other products and services in each of your products and through the array of services you provide. Prospects and clients need to know everything you offer. Marketing and sales help you to become a one-stop shop attracting even more business.

As long as you sell with integrity your business will boom because you will be developing repeat business, referrals and testimonials. Once your momentum builds, you will be headed for a very Smooth Sale!