Attract More Sales: Tip #438

Do you “go for it” carefree?

Long ago, I read Dale Carnegie’s suggestion to ask yourself “What’s the worst that can happen?” Most often our fear is far greater than the worst that can happen! ? Understanding this concept led me to live life more carefree.

We are attracted to like-minded friends, prospects, and clients, and we should be considering the same while on interviews. ? My friend shared a confidential letter with me that she sent to a U.S. Senator requesting the Senator speak at an upcoming international event. ? While it may seem far fetched on one level, for political reasons there remains a possibility the Senator will accept.

The coincidence is at the beginning of the week, I did something very similar. ? Knowing my new book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews” is now for sale online and will be in bookstores by October 20th, I sent letters to state and national politicians too. ? It is a question of whether politics can be put aside for the betterment of the communities these people represent. ? I suggested a conference centered on better interviewing techniques, stress reduction, and building one’s brand in the ? cities these politicians represent and possibly use the book as a fundraiser.

Creativity and gumption is a requirement for entrepreneurship. ? Should no one respond to either of us, we have lost nothing. ? However, should either of us get a “yes” somewhere, then we will have gained everything. ? Fear does not enter into the equation, only the mindset of success. ? Building the relationship by presenting far reaching requests from the other party’s point of view brings about better results. ? When you communicate and market in this manner, you stand a far greater likelihood of becoming successful as you will attract far many more prospects, clients and sales.

Be the leader, take the risk of receiving a no or a yes. ? When you do this repeatedly, your business development explodes and you then you will experience many a Smooth Sale!

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Attract More Sales: Tip #347

Are you building loyalty by building relationships?

Thank you are the two most powerful words to be used when building business, making sales and interviewing to get the job. ? Today I had the distinct pleasure of thanking many people for their time, kindness and generous help. ? Acknowledgement builds the relationship and advances your business development beyond where “things” might otherwise remain.

This morning three colleagues/friends were helping me conduct a webinar: ? Dr. Tina van Leuven near Amsterdam, Dr. Stephen Marcus in Germany, and Sharon Hooper in AZ, U.S. A listener remained after the class was over to say she heard the joy and love in our hearts working together which in turn motivated her to register for my “How to Write A Book and Sell More Copies Online” series. ? You can imagine how well we must have built our relationships and always show our appreciation. ? It served to attract more prospects, clients and sales.

In fact after all the thank you’s were over, an idea for collaboration came to me which I immediately shared with my friends. ? And then it was my turn to hear “Thank You!”

Today must be my day because the advance copies for my new book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press, arrived at my door. ? I kept a folder on email for everyone I ever corresponded with at the publishing house. ? They all received the same email filled with gratitude and thanks for the very beautiful, well crafted book that even intrigued me as I began to read it.

The message ended with a request to thank the entire team – those for whom I do not have an email address. ? No doubt we will ALL be marketing and communicating the merits of the book to help people land the job they desire.

Whenever the opportunity presents itself, take the leadership position of thanking people. ? It warms the other party up, relaxes the conversation and serves to make you far more credible. ? It’s the best business development tool available that doesn’t cost a cent, only a smile! ? With this one gesture, you will attract far many more clients and sales and greatly increase your revenue.

The best part of frequently saying Thank You and meaning it, is your prospects will ask permission to purchase from you giving you the ultimate Smooth Sale!

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Attract More Clients: Sales Tip #346

What’s Your Number?

A couple of friends confided to me that they reached an age where their number mentally represents an old person sitting in a rocking chair. ? They are almost frightened by their number. ? On the other hand, they laughed while they admitted they love to be silly and have fun as if they were still teenagers. ? This commonality is what attracted us to becoming friends. ? I replied, “It’s only a number. ? How you think and behave determines who you are.”

How this applies to business is the power of attracting who you want in your professional life? as customers. ? Just as with your personal connections, you want to be with people who share common interests, goals and who motivate you to go beyond where you currently are. ? Recently I got to know Alan Hickman and Jan Stringer who wrote the book and developed training programs on

BEE-ing Attraction: What Love Has To Do With Business and Marketing: A Guidebook for Developing Heart-Centered Business & Life.

Alan, Jan and I only recently met, yet we found we have similar outlooks on life and business; in fact much of our vocabulary is the same. ? After only a couple of short conversations they volunteered to promote my “How to Write A Book and Sell More Copies Online” webinar series and in turn, I’m recommending their programs.

This is the gist of knowing who you want as perfect customers. ? Once you have clearly defined the profile, you will then easily be able to develop your marketing-communication messaging. ? By extending your effort to attracting a particular type of prospect and building the relationship, they more readily convert into a client. ? In turn you have a better flow of revenue into your business.

Now imagine you are a job seeker going on interviews. ? Wouldn’t you rather find a job that suits your personality rather than having to fight management every day? ? Know ahead of time what you are seeking and when you get to the interview, mentally make a checklist. ? Most importantly ask if you can meet or speak with team members on the side so that you can get the real scoop. ? The process will lead you to a better work environment.

In years past, I sent a note to one prospect saying “I withdraw my offer of help”. I quickly realized that the prospect would be nothing but trouble and no amount of money would be worthwhile. ? So herein lies the decision for your future thinking about business development. ? Who in your business do you want to develop relationships with and where will you find more people like that? ? The commonality and bonding are what make the difference and bring joy into your work.

As we age, the importance of mindset, relationship and bonding becomes very clear – and places us on the sea of a very Smooth Sale!

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Attract More Clients: Sales Tip #345

Take the “ME TIME” Challenge This Weekend!

This week a number of challenges hit my associates, prospects and clients which I wish to share with you:

- I’m not making any money but I feel guilty charging what I’m worth (money makes people evil)

- I have too many clients but not enough revenue

- I’m pulled in so many directions, I don’t have time to focus on what I like best

Should you be experiencing any of the above thoughts, you Must take a time-out. ? Re-examine why you went into business and ask yourself these questions:

- Am I accomplishing what I set out to do?

- Which aspects do I enjoy the most?

- What do I have to do to improve my situation?

One serious consideration to keep in mind is the thought pattern that if you make a lot of money you will become evil. ? My favorite example is that of Bill Gates. ? He had the notoriety of being the most wealthy person in the world. ? Did that make him evil? ? No it did not. ? Instead, he chose to use his wealth to educate children around the world – a very noble endeavor and quite the opposite!

Therefore it is possible for you to charge appropriate fees, make money so that you can lead a nice life and still feel good about it. ? When you work to serve others, you feel good about the value exchange (service in exchange for currency) and then you are in a better position to give back to communities at large. ? It becomes a win for everyone concerned.

With the positive thought in mind, contemplate the favorite pieces of your business. ? What can you do to expand upon them? ? By adding additional products and services you will attract more prospects, clients and sales. ? One of the better ways, I’ve learned is to write a book. ? It has become the new business card online and is one of the best ways to build credibility and attract attention.

Should you be interested, I teach a 5-part webinar series: “How to Write A Book and Sell More Copies Online”. ? There are two Open Calls on Sept. 28 and 29 for the October-November series. ? The uniqueness of the program is we include sales, marketing-communication and social media techniques to draw your audience in encouraging them to freely offer referrals and testimonials and enabling you to sell in greater quantity.

The most important part of your ME TIME is to seriously contemplate what you enjoy most. Then consider how you plan to move it further along in the coming years to always enjoy what you do and make enough money at it that affords you a nice lifestyle – without the guilt!

When you grasp this formula – you will know the true definition of a Smooth Sale!

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Attract More Sales: Tip #344

Do you collaborate?

Clients sometimes run out of ideas for new ways to grow their business. ? This past year, I have become very involved with an online collaboration. ? We took time to get to know one another by exchanging services to truly understand how we may help one another.

This morning four of us took the conversation to a new level. ? Now that we are very comfortable with one another and admire the work each does, we decided to collaborate on creating new services and products for the remainder of the large collaborative community to which we belong.

After the process of getting to know one another, the next step in the process was to become very familiar with what our community needs and wants, and the extras which we may provide. ? Knowing your audience and delivering to their interests is key to turning prospects into clients and attracting more sales.

Now we need to consider which of us is to appear at the beginning of the product and the logical order that follows. ? The last person will tie all of the pieces together and conclude with a value driven conclusion for our collective audience(s).

When you are able to work collaboratively with like minded people, you automatically have the ability to attract much larger and a wider variety of audiences contributing to greatly increased revenue. With a good core group in tact, you are seen as leaders in your field and the go-to experts.

This is the beauty of entrepreneurship in that you have far more flexibility to do what pleases you and it’s easier to find what works best. ? The underlying marketing communication message is that you are fearless and able to change with the times.

All of the above serves to put business development on auto pilot and you onto a very Smooth Sale!

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Attract More Sales: Tip #343

How well do you know your prospects and clients?

It’s a cardinal rule that to enjoy your clientele you need to know the preferred industry or personality with which you wish to work. ? I alway speak of building the relationship with everyone you meet and treat the sales cycle as a friend in the making cycle. ? This removes tension between all parties and the conversation becomes more honest thus leading to a higher degree of securing sales.

Your prospects in particular want to find fault with you so they have an excuse not to spend the extra money. ? It is for this very reason, you must pay extra attention to what they tell you. ? If your memory is not as good as it once was, then by all means re-read their file or your notes in the database before contacting them. ? If need be, review their website too so that you have all the details fresh in your mind.

Now that you have the background, I will share one of the worst customer service experiences ever that took place today. ? We demanded an apology from an individual who squandered our time and money. ? He at least had the decency to call us after receiving the letter. ? However, when Scott called he began asking us questions the details of which should have been forefront in his mind. ? We had gone over all of it many times before. ? He then asked about the paperwork thinking some was missing. ? Not only wasn’t it missing, but some of the documents were sent twice. ? Needless to say we are thrilled someone else is helping us through the process. ? And the final straw was Scott never apologized.

Long ago, a sales manager told me that sometimes you have to fall on your sword; apologize even if you don’t believe you were in the wrong. ? An apology for phoning 2 minutes late, not knowing if someone is allergic to peanuts or forgetting a detail demonstrates your integrity and desire to please your client. ? By doing this your marketing communication message reflects you truly care. ? It furthers the building of trust and confidence in you, and you will be far more likely to earn repeat business, referrals and testimonials.

Working in integrity and being of the mindset you are there to benefit your clientele will put your business development on auto pilot and you will be headed for a very Smooth Sale!


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Attract More Sales: Tip #342

Are you shifting with the times?

Recently, I met a highly successful 37 year old who was one the youngest ever CFOs in Silicon Valley. “Jason” had an impeccable resume and his higher education was obtained from the most prestigious universities in the country. ? He was a gentleman who moved out of an impoverished neighborhood into one of high regard. ? Jason felt as if he made his dream come true.

Having worked long hours and building his solid reputation, Jason was headed for a meeting with his superiors. ? He was expecting a raise and a very nice bonus in exchange for all he had done. Jacon eagerly bounced down the hallway into the meeting room. ? Only he experienced a shock wave as he settled into his chair. ? His executive managers greeted him instead with a termination notice.

Undoubtedly most people would grieve over a situation such as Jason’s. ? But not so for this young CFO. ? In his daydreams, Jason had envisioned that one day, in the far off future, he would become a sought after speaker. ? So instead of experiencing the grief process and wasting much time in anger, he chose to view his termination as an opportunity? – to become the public speaker he dreamt about. It was something he always thought about doing but never had the time to do. He was elated that now he could pursue that dream.

Do you have a bigger dream and are you ready to pursue it?

When you answer “Yes”, put a business development plan of action together and begin its implementation. ? Remember, it takes a lifetime commitment to education when you wish to build business and/or improve your current situation. ? Seek the help you need and be certain to thank everyone who helps you along the way. ? This serves to build relationships and encourages good word of mouth. Prospects, clients, and more sales will come your way as your marketing-communication message of confidence and leadership capabilities are recognized by new audiences.

You? will soon recognize changes in what you attract into your life for the better. ? And as you climb the mountain of knowledge be sure to hold out a helping hand to lift up others following your footsteps. ? The rewards in your journey will be far greater. ? All combined you will be enjoy? a very? Smooth Sale!

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Attract More Sales: Tip #341

An Inconvenient Circumstance – How do you Handle?

Through the years, I have witnessed highly successful seminar leaders, speakers, and workshop providers attract less than stellar turnouts. ? The reasons are many and are cited as change of date, poor publicity, disenchanted help or poor economy. ? The fact that known individuals experience the same problem as less known individuals is well worth noting in case you are thinking it’s “just you.” ? Take solace in the fact this occasionally happens to everyone. ? However, how you handle the situation will distinguish you and the perception of you.

Some of these noted figures will cancel a program because it is not worth their time if it is not meeting their financial expectations. ? Some will deliver material proportionate to the turnout – 1/3 of the expected crowd earns 1/3 of the allotted time. ? Only a small percentage will host as originally promoted. ? From a strictly financial pictures this is understandable. ? But what is the toll on your business for not considering your dedicated clientele?

In my opinion, you must consider your loyal clientele first. ? It’s a matter of keeping your promises and your integrity. ? Your marketing-message should be that you care in order to continue to earn repeat business, referrals and testimonials from these folks. ? If you do cut the time spent with those who show, you owe it to them to refund a portion of the event ticket. ? It’s very inconsiderate and unfair to punish those who do take the time to show up on your behalf.

If your event requires travel, unless you can cancel well ahead of time to help your clientele avoid unnecessary travel expense, I believe you are obligated to carry through on your promise. ? When you cancel last minute, your mindset is focused solely on you not on those who support you.

Learn from the experience of the poor turnout as to what you may do differently the next time. ? Most importantly, focus your mindset on the well-being of your prospects and clients and build those relationships. ? This is the only way to build good word of mouth and reputation as it is a reflection of your customer service policies and you the leader.

Your loyalty to your clientele is what enables your business development and many a future? Smooth Sale!

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Attract More Sales: Tip #340

Do you take everyone’s viewpoint into consideration on difficult matters?

Today’s question applies to everyone ? including salespeople and job seekers. ? In fact my story today is about “Charlie” who was in the final throws of interviewing and about to hear “HIRED!”

The entire job hunt process was going to perfection. ? It began with a referral from Charlie’s friend. ? The final request came from the Hiring Manager. ? He asked Charlie for a recommendation from a current client given Charlie was applying for a customer service position. ? This final request put Charlie in a very difficult situation. ? He had very good relationships with “almost” clients who decided not to move forward with his current company due to too much red tape. ? And, if Charlie were to ask for a recommendation from a current client it would jeopardize current potential sales as well as his current employment situation – yet – he wanted to satisfy the request.

Upon speaking to Charlie, he was advised to call the lost client and ask for a confidential conversation. ? After agreement he would then request the reference for the hiring company. ? At the same time, Charlie was advised to tell the hiring company the particulars of why he chose this reference. ? He was to include they had a good relationship but that Charlie’s current company turned down the business and it wasn’t the first time this occurred. ? He would emphasize this is the motivating reason for wanting to change jobs. ? ?

To Charlie’s delight, considering the legal implications, building relationships with everyone concerned (the lost client, hiring company and current company) – he soon had the job offer in hand. ? When you take the time to examine every piece of the puzzle to ensure continuing business, you are seen as a leader and attract on going sales plus additional prospects, clients and revenue. ? It is your marketing-communication effort in this case that makes the biggest difference.

Charlie did his homework perfecting every step of the process enabling himself to enjoy a very Smooth Sale!

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Attract More Sales: Tip #339

From Roach Coach to Haute Cuisine!

Stepping onto a higher plane has been the theme of my blogs this past week. Today came the perfect reported story of a young man doing just that! ? For years he has run what is termed a “roach coach.” He operated a converted motor home as a fast food counter driving from company site to company site during the long lunch hour serving up greasy meals.

However, this fellow (let’s call him Gary) had a bigger vision and stepped into it. ? Gary learned to become a gourmet chef but he didn’t stop there. ? He also learned to make effective use of social media, in particular, Twitter. ? On any given day, Gary tweets his followers as to where and when his truck will be stopping to find on average 200 people waiting in line to purchase his gourmet meals.

Similarly, I advised Marc to offer services packaged at different price points to attract more affluent clients as well as those who can barely afford the entry level. ? When you offer services/products at a fair price, your marketing communication messaging is that you are a professional and what you have is of value. ? Giving them all away at a low price sends the wrong message. ? At the same time, you need to review everything you offer to make certain they are up-to-date with the times and are what your audiences are seeking.

Needs, wants and desires continually change – knowing these are the nitty gritty of successful sales.

Recognizing and mindfully implementing changes to your offerings will aid your business development and keep you in the leadership position. ? You will most definitely continue to attract more prospects, clients and sales. ? Build the relationship with everyone you meet, deliver outstanding customer service and you will be headed for a very Smooth Sale!

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