What do you do as a vendor when 50+ people crowd about your table trying to talk with you?
- Do you talk to one person while scanning the sea of faces?
- Do you hurriedly speak with as many as possible?
- Do you try to be a show person speaking loudly and entertain all at once?
I found the personal touch, focusing on one at a time while my partner tries to engage the others works best. The first two trade shows found me guilty of some of the above tactics in question; this weekend, I concentrated solely on each person with whom I was speaking. The results were far better. A high percentage indicated great interest and asked we speak further.
Sales Tip:
Treat prospects with the respect and interest you would want and you will enjoy a Smooth Sale!
