Why You Should Advertise Your Google+ Posts
Guest Blog and Infographic by Ivan Serrano
Did you know you could advertise your Google+ content? If not, you will learn about a valuable advertising tool for your content strategy.
Earlier this year, Google launched advertised +Post posts. These Google+ posts are advertised through Google AdSense and enable brands to advertise their content. Google made this change to encourage brands to emphasize their content first instead of trying to promote a product to their customers.
There are a number of benefits to using +Post ads to promote your Google+ content. First, brands who’ve already used +Post ads have reported 50 percent more engagement. In addition, you can use +Post ads to drive engagement from different locations across the Internet.
If you’re thinking about taking advantage of this feature, you should know a few things. Google+ plus accounts with more than 1,000 followers are the only users who can use +Post ads. It’s also essential to make sure the content you promote through +Post ads is relevant to your audience.
When it comes to creating a +Post advertising, it’s quite simple. The first step is to create a new AdWords campaign. Next, you’ll create your ad group and determine which audience you’ll target. Finally, you’ll create your advertisement, the URL you want to promote, and choose your +Post ad from your most recent posts.
By using +Post ads, you’ll reach an even larger audience and create more exposure for your brand. In addition, you’ll spark more conversations with your audience and get your content noticed by the right people. You’ll also to attract new customers to your business and create loyal fans.
Following these guidelines will lead you to the Smooth Sale!
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