Showcase Perceived Weaknesses as Your Strengths

While in conversation, someone mentioned their desire to run for an elected office but was concerned about their skeletons in the closet.  The one foremost on her mind was the need, once upon a time, to file for bankruptcy.  

My immediate response was, in the old days that might have kept her from running for office.   However, today, she will appeal to far many more people as she is the prime example for overcoming bleak times.  Her fortitude will appeal to many more people than those running against her.   

The strategy of showcasing your weaknesses applies to the job hunt and interviews, as well as running for office or competing for business. In sales meetings, when prospective clients ask why you don’t offer a specific product as your competitors do, ask why it is believed that component is necessary.  Most likely it isn’t, and then you are free to state why you don’t offer it, and then present the one you do offer that others do not.  Then add to the discussion the why you work the way you do and benefits your potential client will find.

Be of the mindset to stand out as being different from everyone else. This develops your personal brand, and usually serves to get the sale.  As long as you are building the relationship every step of the way, you will find the unique you translates into becoming the Smooth Sale!

Read Addtional Strategies and Techniques:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press

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