Adjust and leverage for excellent results
Sales and marketing are seen as separate disciplines, but there are many areas where the two overlap. Most people become complacent about their business after a long while, accordingly business stalemates. But when new ideas are implemented with the same style of previous efforts, improved results are usually seen.
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Testing is the word generally used in the marketing vocabulary. Upon trying one new technique at a time, you will be able to soon see whether or not it worked well. If you were to implement two at a time, it becomes difficult to know precisely where improvement was made. When you find the new strategy that works best, continue to find new areas to complement the one that tested positively. You will begin to see a change in your business or career.
My own example is that of collaboration. It was scary at first having come from a distrustful sales world where I began my career. But I soon relaxed and began to enjoy the collaborative effort very much. Over the years, I joined another organization, and then another. I now also collaborate with two individuals in separate endeavors. They saw the reciprocity benefitting each of us. The partnerships work exceedingly well and stats confirm this.
Promise yourself to take the time to review everything you do, and recognize the one area you enjoy the most. This is the area that should be leveraged. Making this a habit, you will continue to grow your business or career, and have the motivation to continue. Your results will be far greater and you will then enjoy the Smooth Sale!
Read Addtional Strategies and Techniques:
Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press
