Attract the Right Job or Client: Sales Tip #485

Reconnecting Brings New Opportunity

Coffee in Ballarat

This past week has proven to be remarkable.  BranchOut came to my attention as the professional arm of Facebook.  Recognizing a couple of friends from the past, I clicked on their photos to reconnect.  The next thing I knew many friends and associates from my past were reaching out to do the same.  We have known each other for a number of years, built our relationships, watched each other's progress and so we confidently began endorsing one another.  

Our excitement of re-discovering one another graduated to phone calls.  It has been a hectic week catching up with everyone and finding new ways to cooperate in business.  The entrepreneurial spirit was alive with much adrenaline.  In fact, when it was my turn to give an update, in addition to the news of my books, Nice Girls DO Get the Sale becoming an international best seller, and HIRED! appearing to follow a similar path, I told them about my next adventure. 

I shared that the past two years I studied social media.  With the introduction to the video capabilities of TalkFusion, I recognized that when you couple it with social media, the results will potentially be enormous. Entrepreneurship means a commitment to education so I'm now studying all the ways to incorporate video in all I do.  The exciting part is this company is young, well funded with vision and a great plan in place.  In case I piqued your interest, just let me know.  

In the meantime, my community service of helping people to interview best through college classes and  offering webinars is and always will be a part of my plan.

Business development takes off far more easily when you have long time friends along for the ride with you.  And when you discover a new venture in which they may take part – you become the leader who they turn to.  You absolutely will attract the right job, prospects and/or clients.  

It all becomes a very Smooth Sale!

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Attract More Clients: Sales Tip #443

Are your marketing and sales techniques working?

Today was quite a day for hearing of and experiencing a variety of tactics that had me shaking my head in wonderment – that is, wondering how these well known folks are still in business:

- Took the money and ran without delivering services
- Motivated less stellar performing clients with dead flowers
- Hid monetary fees on the guise of an interview
- Belittled a client who paid many thousands of dollars in front of the rest of the select few
- Betrayed company policies after being elevated to multi-millionaire status with the help of the very same company!

I’m old enough to have witnessed those who for years seem to get away with whatever they desire, their poor behavior eventually catches up with them and does them in at the end.

How long do you believe any of those outrageous behaviors will work in their favor? Each person is his or her own brand. Eventually the public will know what these people are truly about and their fame, glory and business come to an end.

Take a moment to consider everything you do for business from approaches to meetings and delivering services – is there anything you can tweak? Are you always striving to build relationships and communicate honestly and fairly? Do you live up to your word and deliver in a timely manner on your promises? All of this affects your business development and perceived notion of you the leader. It will affect your job interviews and lasting employment too.

Be of the mindset to move with integrity in all you do, deliver the best customer service possible, and you will attract increased prospects, clients and sales. This is when you get to enjoy the Smooth Sale!

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Attract More Sales: Tip #336

Are you encouraging one-time clients or a returning and referring clientele?

An associate pointed me to Richard’s site to review his social media services and pricing. It quickly occurred to me that Richard is asking very high prices for a tiny piece of the puzzle. For thousands of dollars you are able to partake of his services.

Sadly, once the money is spent the realization will hit his clients:
On-going support is lacking, and Knowledge of how to best utilize what Richard installed – are the two biggest missing pieces from his “package”. I predict frustration and dis-satisfaction will set in. These clients will be one-time only with no further traction.

Now imagine a social media university where for a modest monthly fee, you can get all of the information you need. This would include not only how to set up your groups but how to attract more prospects, clients, and sales. You would get the support you need when you have questions and continue to learn the latest techniques for growing your business.

On the next level but no extra money, you would be a part of an international collaboration of like minded entrepreneurs striving to help others grow in their endeavors. You would be learning far more than what you pay for and perhaps even find new budding joint ventures as well as new services to offer.

When you partake in a community whose motto is “give first” and they practice what they preach, chances are you will soon learn to build valuable relationships and develop your own returning and referring clientele. You will soon be seen as the expert in your field and take on a leadership role as your marketing-communication messages become refined.

If this sounds “too far out there” and “impossible”, I especially invite you to visit Whispering Energy. This collaboration is exactly as I imagined above and made a huge difference for the outlook of my own business. WE are unveiling a brand new social media university of which I am one of the faculty members. Take a serious look to see if our modest fee of $67 per month will be worth your while in terms of education and value for your long term business goals.

Above all, I wish you always a very Smooth Sale!

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Attract More Sales: Tip #334

Did you know Sales + Talking = Stalking?!

I’m a great believer in attracting sales rather than talking relentlessly in the hope of “convincing” someone they need your product or service. The best way to achieve attraction sales is to listen. When you change your mindset to listening, you utilize more of your senses thereby increasing your ability to attract even more prospects, clients and sales.

By listening, you are able to be observant of body language and facial expressions as well as what is not being said. These observations enable you to key into what is most important to the other party. You become very different from everyone else competing for the business earning you a leadership edge. Your underlying marketing communication message is that you care. Listening also serves to build up confidence and trust in you putting the likelihood of a sale (or getting the job you desire when interviewing) at a much higher degree of certainty.

The same principle should be applied to follow-up. Remind the other party of your previous conversation and the fact they asked you to check in for updates. Be observant of whether it is a convenient time to connect. This past week I was called every single day by the same party to answer survey questions even though I said upfront I was on vacation and to call the following week. By the fourth call, I asked to be removed from his list.

On the other hand, Valeri Bocage, CEO of Powerful Women International and I built a slow and steady relationship through the years helping one another grow business. In May I spoke in Paris for her organization and I was again asked to speak at their incredible upcoming convention this December in New Orleans - Click Here to see what is in store!

When you work to help one another in a friendly manner, you will attract far many more sales. Most importantly, you will enjoy a very Smooth Sale!

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Attract More Sales: Sales Tip #332


Have you thought about expanding your possibilities? aka “Variety is the spice of life!”

Today’s question applies both to job seekers as well as entrepreneurs and salespeople. I’m referring to contacting companies complementary to your current industry as well as taking your current skill set and applying it to new fields of endeavor. Not only will you expand your sales funnel or prospect list, but you will attract many more possibilities and sales!

My example is Smooth Sale. We are known as a sales training company. It is a formal title implying that I only train corporate sales teams but that is far from true. I teach others to apply sales skills to their personal endeavor too such as writing a book, expanding business or interviewing. No matter what you undertake in life that involves others, unless there is interest (a sale is made) there is no point in continuing. So you need to adapt the mindset it is necessary to know how to sell to achieve better results.

By applying sales skills to these other pursuits, I attracted interest from many more prospects. My marketing-communication messages imply I am creative and a leader, and someone of interest to work with. This influenced my audience to convert to clients. My bonus is I also created variety for myself. So if you are an entrepreneur or a person seeking to interview, I strongly encourage you create variety to remain enthusiastic and motivated to keep on going until you find what you want most.

When you proceed in this manner, you greatly increase the likelihood of finding success and a very Smooth Sale!

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Attract More Sales: Sales Tip #331


Develop Your Own Standing Ovation

Yesterday I recognized that I finally hit my stride speaking – I received a standing ovation. And then – yes, I received a second standing ovation! It was a fabulous feeling but being the businessperson, I was compelled to analyze what was different so that I may share with you and others.

1. My happiness was found by associating with like-minded people. Indebted to the international collaboration of WhisperingEnergy.
2. From happiness my self-confidence returned to full gear
3. Self-confidence led to the belief I am able to achieve whatever I set my mind to accomplishing

There of course are many other steps along the way, but these three were the steps previously blocking my success. I view my corporate sales career as one long learning experience presenting extreme challenges which I learned to overcome. The first 5.5 years as an entrepreneur presented educational and monetary challenges which I learned to endure and improve upon.

My message today is (from my perspective) “Who you surround yourself with and choose to do business with deeply affects your happiness level and ultimately your self-confidence.” When you are ready to excel, conduct a check-list that you have everything in order to make it happen. Once you are on the right plane, your marketing-communication message will be you are happy and successful. You will then attract more prospects, clients and increased sales and further opportunity.

Lastly, keep building your relationships with everyone and make certain your customer service policies are impeccable – you will be enjoying your own standing ovation and a Very Smooth Sale!

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Attract More Sales: Sales Tip #330


Do you handle an upset with confrontation or with relationship building that gets results?

Last month, I registered for a two day intensive coaching session. I was a bit surprised that no recognition of my impending business came my way. It soon became more surprising that the details weren’t forthcoming. I became concerned because hotel and flight arrangements were necessary, and, it preceded a national holiday.

The situation grew worse. I called the office 10 days out, 9 days later, 7 days later, 1 day later and explained should I not hear from anyone I would cancel my payment to the company. Not only did I not hear from anyone, I was treated as an annoyance. The coaching for which I registered was not inexpensive. The coach himself receives praises wherever he goes, so I couldn’t understand why he would allow such poor customer service. I arranged to cancel payment.

Wondering if this gentleman knew what was happening back at the office, I wrote Brian a factual and detailed email describing what took place. I advised poor customer service will sink a thriving company faster than almost any other criteria. For final measure, I added, “I’m writing this as a friend because I admire what you stand for and do not wish to see you hurt.”

Within minutes of receiving my email, Brian returned my call.

Brian was on target with his response due to his mindset was focused on making things right:
1. He first apologized
2. Brain then shared, “Never employ family; you try to help but it becomes tricky.”
3. In gratitude that I held a helping hand rather than expressing 4 letter words, Brian told me he would be my mentor for the entire year!

When you strive to help people and turn lemons into lemonade – you get what you wish for!

Brian turned an almost lost prospect into a repeat and returning client, who has already begun communicating how terrific he is. It becomes a win-win with business development on auto pilot and for both of us a very Smooth Sale!

P.S. Read: “Nice Girls DO Get the Sale: Relationship Building That Gets Results”, Sourcebooks

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Attract More Sales: Tip #258

Did you know your signature at the end of an email is the equivalent to your business card?

Recently, I have received a number of email without a phone number and sometimes, not even a website. At times, when a website is listed, the phone number does not appear there either. This makes it very difficult for prospects or clients to call thereby slashing your potential sales and revenue.

My secret for successful sales is to make it so easy for the other person to say ‘Yes’, they would be embarrassed not to purchase.

Some of my favorite tips:

1. Tap into the mindset of your clientele
2. Succinctly communicate and directly answer their questions
3. Never assume – always ask
4. First propose what they said they need
5. Next, add what you think they need
6. Let your clientele make the choice that’s best for them

When you lead the conversation and help your clients see the solution, you have marketed yourself as the expert in their eyes. They also see you as providing outstanding customer service. This is the point where business development becomes automatic, they refer you to their associates, and your business becomes a very Smooth Sale!

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Close More Sales: Tip #155

Are you nervous when asking for business?

As with anything, practice makes asking for business easier and your percentages for receiving the business will increase. However there are a couple of other strategies you may use to ease the burden.

1. Uncover 3-5 needs during your initial conversation and speak to those
2. Offer 2-3 packages for transaction
3. Simplify asking

My favorite and simplest sentence asking for business is, “When would you like to get started?” You have to admit it is non-offensive, a sincere inquiry and if you did your homework properly, a date should be forthcoming. Give it a try and let me know how it works for you!

When you change your mindset from making the sales cycle complex and manipulative, to simple and straight-forward for everyone, your success rate will increase. Communicating your marketing message of ease for doing business with you will resonate, and your customer service style will be apparent. Prospects will convert into clients. You will close more sales and they will be a Smooth Sale!

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Close More Sales: Tip #154

Do you embrace documentation?

I admit, I am not fond of documentation but at times it is an absolute necessity. For example, imagine you registered for a class and soon after, you experienced the following:

- no follow-up email confirming registration
- no mention of the need for $1 bills to pay for parking
- no mention that meals are included
- no mention to bring a pencil and a calculator
- no mention of where on campus the building might be

I was the victim of this terrible lack of communication as was the rest of the class. Due to the confusion, the class started a half an hour late. Making matters worse, the instructor scribbled on transparencies rather than presenting a more professional computerized program.

When you change your mindset to actually thinking of the person who registers for your service, you will immediately see a change in business development for the better. Your prospects will easily become clients and they will become your sales-force telling their friends about you.

Your actions are part of your marketing message and brand so make certain to be and do your best while in motion. Be the leader, build relationships and you will close more sales. They will be a Smooth Sale!

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