Backtracking will Move Your Sales Cycle Forward

Were you ever made to feel bad by a prospect or client?

The best and quickest remedy is to apologize for the mishap. Even if the mishap is Not your error, it’s best to apologize. Arguments never advance the sales cycle but apologizing will clear the air and allow you to move forward. One of the best sales managers I ever had in corporate said, “sometimes you have to fall on your sword.”

Just this morning an irritated person called to let me know I missed an important group telephone call. I had no idea what she was speaking about but instinctively apologized. I asked forgiveness and if she would like to set a time next week. She calmed down and set the new date and time for a call.

Upon hanging up the receiver, I scanned email to find one entitled “missed telephone call”. My email was at the top of the distribution, however, the first sentence clearly stated I transferred to a different group and to not expect me on the call. The error of missing a call was not an error at all. The error instead belonged to the woman who was irritated with me.

Bonus Tip: don’t ever speak to someone in an irritated manner – the error could be yours!

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