Are analytics a necessary evil?

 

Attract the Right Job or Clientele:  Are analytics a necessary evil?

Some personality types are so driven to advance, they barely take time to eat let alone analyze which venues are producing the best.  Others see the production as a waste of time if there is limited understanding of whether time is being well spent.  This latter group spends considerable time using analytics to decipher which areas to leverage and others to forego.  But in their extensive research, they may be losing valuable productivity hours.

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Where is the Happy Medium?

The fact is we do need to recognize a starting point for major activities and monitor the success for each.  On the other hand, it shouldn’t move one to paralysis or depress another due to low ratings.  Education is at the basis for all we do, and it applies to researching what the more reliable analytical tools are believed to be. 

The next step is to research each of those tools to see which are the easiest to comprehend and utilize. And then further qualify and match for how you intend to use the tools.  Just as with sales or for a new job, where you qualify for the best match, the same applies to everything you are about to implement. 

Conflict

Many opinions will exist within your group of peers as to which tool is the most reliable and accurate for monitoring losses and gains.  However, the bigger picture dictates to remain consistent selecting what will work best for you just as you do for all else. 

Another aspect of conflict is that of the analytic tools themselves.  Some sites will report activity decreased while other show that it increased.  The conflict comes from how their monitoring is conducted.  So should one site not be to your liking and accordingly, you limit activity there, the tool that rates that site will display a lower ranking. Whereas high activity on preferred sites will display very high rankings using the tools that monitor those.

Solution

Qualify and match is a strategic sales approach for finding the better clients.  The concept applies to all else including finding the right job, audience for services, and for finding your preferred analytical tools.

An excellent insight of Abe Lincoln may be applied to all of the possible ranking sites and analytical tools,  “You can’t please all of the sites or analytical tools, all of the time.”  

Concentrate on the areas of business and career that appeal to you the most.  Then carefully monitor the analytical tools you have selected.

Following these guidelines will lead you to the Smooth Sale!

Read Additional Sales Strategies:

Nice Girls DO Get the Sale: Relationship Building That Gets ResultsSourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On InterviewsCareer Press

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Dress For Success And Get More Sales

Attract the Right Job or Clientele:  Dress for Success and Get More Sales

Hard work is key to climbing the ladder at work or boosting your sales – but effort is not the only ingredient. Dress for the job you want is an old cliche that is based in fact: looking the part goes a long way to being taken seriously. Unless you're a model, you don't have to be devastatingly beautiful or criminally handsome to get ahead, but understand that, fair or not, people make presumptions based on how you look.


Getting in shape is the best thing you can do to improve your overall appearance.

It Pays to Look Good

According to Business Insider, there is a direct correlation between looking good and workplace success. This link is true throughout every stage of employment, from the interview to promotions to the perception of management. People who look good are paid more, are hired more quickly, get ahead faster and are perceived as more competent and capable.

Wear Nice Stuff, But Focus First on What's Under Your Clothes

It's easy to dress well if you have good taste and a lot of money. But the rest of us mortals have to cut some corners. Go to rack stores that offer steep discounts on last year's lines from designer brands. Worry less about the brand and more about how it fits. $20 spent at a tailor's shop to have decent clothes fitted can make you look and feel far better than hundreds more spent on pricey, but ill-fitting clothes.

Getting in shape is the single most effective thing you can do to boost your own confidence and public image. Volumes have been written on how fairly minor shifts in diet and exercise can lead to dramatic changes in how you look, how you feel and how you are perceived.

Take Care of Your Skin – You Wear it Everyday

Alligators never have good sales numbers. Your skin is your body's biggest organ and one of the biggest indicators of your overall health and wellbeing. There is no situation in which crusty, crumbly and flaky is preferred over soft and smooth – including when you're meeting a potential client or just walking into the office. Put your skin first, and go natural.

The article titled "Expert Interview with the Annmarie Gianni Skin Care Team on What You Don't Know About Commercial Skincare" points out that the search for great skin can easily be foiled by caustic commercial products. Chemical-based products are not only less effective than natural products, but many have been associated with ailments ranging from headaches to thyroid conditions. Try nature's skin-care line, specifically aloe, lavender oil, coconut oil and calendula.


Spend more energy worrying about how clothes fit and less worrying about brand and cost.

You don't have to spend a lot of money or be born with natural beauty to look your best, but putting an effort into your appearance can make all the difference in your day-to-day career. Treat your body well, put the fit of your clothing above the brand or the price tag, take care of your skin and get in shape!

Andrew Lisa is a freelance business writer who gives interview tips and covers office etiquette.

Lisa's guidelines lead you to the Smooth Sale!

Read Additional Sales Strategies:

Nice Girls DO Get the Sale: Relationship Building That Gets ResultsSourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On InterviewsCareer Press

Contribute to Community Safety: #stopbullying  #saysomething
Visit:   http://www.text2stopit.org  and http://www.text2them.com

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Are you able to find yourself?

 

Attract the Right Job or Clientele:  Are you able to find yourself?

The question of finding oneself is normally saved for teens and young adults.  In this sense, it is asking the question of whether recruiters or clients can easily find you?  And on the flip side, are you easily able to find the company or recruiter with whom you wish to connect?

Easy or Difficult

One of the best sales mottos is, “Make it easy for others to say, ‘Yes’!”  Surprisingly though, upon recent searches on several websites, email and phone number were nowhere to be found..  How was one supposed to connect? Worse yet, how would someone wanting the service be able to purchase?

In other instances, such as receiving email, phone numbers and websites weren’t included.  Those motivated to research more information might visit LinkedIn to view the profile.  However, doing so produced a lack of pictures or contact information discouraging further action. 

The lack of making it easy for visitors, or the willingness to openly connect and communicate becomes the major factor to either delete or pursue.

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Choice

The best solution to the dilemma is to review everything you have posted online and provide in-person.  Make it a six-month habit to review and update all information that may have changed in the time period.  At the same time, update all else that needs tweaking such as new techniques for effective online marketing or materials that announce your services. 

Nothing remains stagnant. If business owners choose to ‘chill’ regarding their processes, business will eventually be passed by and then gone.

The same may be said of one’s resume and approach to the job market.  Styles, strategy and approach gradually change.   In order to secure a cutting edge position, one needs to reflect they already possess the skillset' documents included.  On occasion, pay a mentor to help you be at the forefront and differentiate yourself from everyone else or “the norm”. 

Standing out from the crowd is how you get ahead both in business and career.

Results

By choosing to differentiate yourself from the pack and amplifying the true you, others become drawn to your personal brand.  To further amplify the attraction and increase excellent communication between all parties, check in with your connections from time to time.  Ask for their news to begin the conversation of how you may help one another. 

Following up and initiating these conversation lead to new opportunities and the Smooth Sale!

Read Additional Sales Strategies:

Nice Girls DO Get the Sale: Relationship Building That Gets ResultsSourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On InterviewsCareer Press

Contribute to Community Safety: #stopbullying  #saysomething
Visit:   http://www.text2stopit.org  and http://www.text2them.com

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Promises come in variety, are you keeping them?

 

Attract the Right Job or Clientele: Promises come in variety, are you keeping them?

We make promises all of the time.  Some are minimal in nature, such as offering to send a tweet, share a post, make a phone call, or read a chapter of someone else’s new book.  Given these promises are so teensy compared to others, it may not seem like a big deal if they aren’t kept, but that is far from true.  The reason is by not keeping your promises, people come to believe they cannot count on you.  Accordingly, this hurts your personal brand, as well as trust and faith in you.  The downward spiral hurts potential business too.

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Apologize

Sometimes we just run out of time due to everything happening at once, or illness takes hold.  The best course of action to take is to make an apology for not yet having taken action.  Quickly offer a realistic date for completing the request.  This will return your credibility back to normal should you fulfill the favor on the new agreed upon date.

One poor example is of “Leonard” offering to connect via an online video meeting.  The application was uploaded, and at the appointed time, I was awaiting his call.  But it never came.  An email was sent his way but no response came.  Although an apology and explanation were expected, by the end of the day, Leonard never responded.  I’ll be annoyed until I heard from him and then all will be forgiven.

Be Gracious

Grudges never solve anything but divides people into camps.  This is another way poor word of mouth is spread.  Graciousness in society is one of the best ways to build your brand reputation, business, and career.

On occasion, and with the attempt to do right by another, you are granted latitude that goes to further building the relationship.  My own example is of being sent an e-book to read.  It’s one from which I will derive much insight.  The problem was it was sent just prior to a coast-to-coast move, and then life took over.  Today, the gentleman offered to send a hard copy for me to read.  He can be assured his book will be at the top of priorities.  Most likely, when I complete the book, I will have further ideas for how we may work together.

Promise Yourself

The best promise is to the one to yourself that you will only undertake what you know may be completed in the expected timeframe.  Doing so will lead you to the Smooth Sale!

Read Additional Sales Strategies:

Nice Girls DO Get the Sale: Relationship Building That Gets ResultsSourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On InterviewsCareer Press

Contribute to Community Safety: #stopbullying  #saysomething
Visit:   http://www.text2stopit.org  and http://www.text2them.com

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Leverage What You Enjoy Most

 

Attract the Right Job or Clientele:  Leverage What You Enjoy Most

“Only focus on the work you enjoy doing most or your business or career will not advance as well as it should.”  Such was the advice heard long ago.  The wisdom still holds true today.

Teamwork

Most entrepreneurs begin solo, but it soon become apparent that other teammates are a necessity.  For example, you might have created a beauty business but are in need of someone who knows how to fix software issues and update websites, or of someone who knows how to sell.  Aligning with people who have similar values to your own, willing to provide their best effort and insights, and who are dependable when need arises, are essential qualities to seek out in order to successfully move forward.

Similarly, in a career environment, developing bonds with those whose help you may need from time to time will work to your benefit.  There is no shortage of favors needed on occasion and reciprocated as well.

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Real Life Example

Not one to brag, but am sharing last week’s experience to emphasize the point “do what you enjoy doing the most”.  As soon as social media was announced, I became infatuated as I recognized it turned the sales cycle upside down.  Instead of having to pursue clientele, by sharing the best of what I know, it instead became possible to attract clientele. 

Speaking in front of audiences, particularly at conferences, along with writing and mentoring others are activities I most enjoy.  Over time, my writing blossomed into articles, blogs, posts, tweets, and books. 

One Week

Due to the quality and consistency of writing and speaking, just last week, I was asked to speak at a global conference to be held next year, and the e-magazine, “Sales and Service Excellence”, featured my picture on the cover of their March issue, and published my article and videos on page five, on the topics of sales and career. 

Challenge

Whether you work in an office or on your business, take the challenge to focus on your favorite part of work.  Is it possible to leverage that piece into a larger vision with the promise of it becoming highly rewarding? 

In your quiet time, create a file with the one word that describes the endeavor you most enjoy.  Next, add all of the synonyms and related keywords to build the idea out.  With the list complete, are you able to see a trend for where you truly wish to be headed? 

Begin charting your new course now to find the Smooth Sale!

Read Additional Sales Strategies:

Nice Girls DO Get the Sale: Relationship Building That Gets ResultsSourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On InterviewsCareer Press

Contribute to Community Safety: #stopbullying  #saysomething
Visit:   http://www.text2stopit.org  and http://www.text2them.com

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Don’t use these poor sales strategies

 

Attract the Right Job or Clientele:  Don't use these poor sales strategies

Undoubtedly you wish to put your best foot forward in order to build business and career.  Sales training will do wonders to improve your craft.

BUT it is also essential you give considerable thought to what you hear in that training.   The worst part is to not fully understand the instruction, yet use it verbatim anyway.

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Example #1 Sales Offer

Some trainers instruct their students to break down the large annual sum of money to be requested into a weekly or daily amount.  They believe this will be more readily received.  Here is what one telemarketer interpreted this for online marketing:

“We are only asking $.20 per conversion.“

You might initially believe the request of $.20 per conversion to be reasonable.  But if you have a large following, and believe many will want the service you are offering, the 20 cents per conversion will add up very quickly, perhaps to hundreds or even thousands of dollars every month.

Solution

A more honest approach would be to share with the prospective client the average amount clients are currently spending, so that the new person may budget appropriately.  It’s far better to be honest upfront than have to explain yourself to an angry client after the fact.

Example #2 – Job Offer

Harold, a highly experience salesperson uploaded his resume online to be a corporate sales trainer.  Soon after, he received a phone call from a recruiter who offered him a spot at a recognized corporation.  But sadly, the recruiter didn’t read of Harold’s experience first.  Instead, he made the offer of a minimum wage, part-time job for inside sales.  The recruiter was obviously turned down.

Solution

Always do as much research upfront as possible to have a fruitful conversation

Example #3 – Social Media Messaging

“You need my service for only $5,000”.  That was the message received.  What made me angry was, it is the very service on which I train others.  I shot him a terse note back.  The second message said, “Well then let’s partner”. 

Would you partner with someone who doesn’t first do their homework?

Solution

Only when you serve clientele well through proper preparation ahead of meetings will you stand a chance to get to second base. Questions and answers, truthful statements, and working to serve your clientele, builds your personal brand and trust in you.

Only by truly comprehending the sales training and thoughtfully applying in your unique style will you experience the Smooth Sale!

Read Additional Sales Strategies:

Nice Girls DO Get the Sale: Relationship Building That Gets ResultsSourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On InterviewsCareer Press

 

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Simplifying The Sales Cycle With CRM Software

 

Attract the Right Job or Clientele: simplifying the sales cycle with CRM software

Customer relationship management (CRM) software can streamline customer-related data, information and processes. This can free up time and resources for the business to focus on improving their products and services. With CRM, businesses can make the sales cycle more predictable and the generation of leads more consistent. CRM can also help nurture those leads and improve the overall customer experience, leading to repeat business.


Use CRM not just to build leads, but to nurture them.

Using CRM to Get the Most Out of Your Website

The article "Marketing Your Practice: Medical CRM Software Simplifies the Process" examines how medical professionals use CRM software in the pursuit of leads. Instead of a website acting simply as a home for physician lists and contact information, hospitals and health systems can use CRM to generate and nurture leads. CRM gathers and analyzes customer contact information, and can even suggest changes to a website depending on demographics. If a hospital is targeting people in a specific geographic region, for example, CRM software may spur a change in SEO wording.

Email Lists and Databases

CRM software can be instrumental in creating and managing customer email lists and databases. With CRM, some email processes can be automated, whether it's an auto mechanic sending automatic reminders to repeat customers to get their oil changed, or a hardware store sending thank you messages at the holidays. When CRM builds and maintains databases and automates email functions, the actual human beings at the business have far more time and resources to serve their customers.

Scheduling and Calendar Interaction

Email and customer databases are not the only area where CRM can provide automation to create extra time and resources for businesses to use in the pursuit of more important things. CRM software can link with calendar applications and Google tools such as Docs. This takes the grunt work out of scheduling, not only freeing up time, but minimizing – or altogether eliminating – scheduling mistakes. This also enables different branches, different departments and different offices to access and share schedules.


CRM can boost the overall customer experience, which can lead to an increase in sales.

From the automation of scheduling and emailing to the improvement of website functionality, CRM software can help your business free up time and resources, all while improving customer service. CRM can manage targeted campaigns and contact segmentation to boost not just the quantity, but the quality of leads. With CRM, businesses can use shared email lists, shared schedules and shared databases to make communication a strong suit for businesses in any industry.

NOTE:  Many of the CRM functions are applicable to remaining in touch with recruiters and companies of interest making the job hunt far more efficient, too.

Andrew Lisa is a freelance business writer. He covers business technology and software.

Using CRM as suggested by Lisa will direct you to the Smooth Sale!

Read Additional Sales Strategies:

Nice Girls DO Get the Sale: Relationship Building That Gets ResultsSourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On InterviewsCareer Press

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Develop Friendships Prior to Meeting

 

Attract the Right Job or Clientele: Develop Friendships Prior to Meeting

While the title and concept may sound strange, with the benefit of social media, it is fairly easy to at least begin the process of developing a friendship before you actually meet with a prospective client.  The same may be said for hiring managers.

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Step One

It’s a given to research websites in-depth prior to interviews and client meetings.  Those truly wanting to comprehend the business behind the meeting will do a complete online search by clicking on all the available links in order to read everything, compare notes and potentially compare competitors as well.  Websites usually list the executives or founding members of the company.  After reviewing their information on the site, you will be ready for the next step.

Step Two

Social Media conveys the communication style of the people you are about to meet.  Tweets showcase specific style of messaging, beliefs of the people behind the messages, and principles of the businesses involved.  Generally speaking, the profiles showcased on LinkedIn, focus on the highlights of the person’s career.  You get a sense of what the person is most proud as well as their best achievements.    The profiles is more personal than what will be found on a website.

Step Three

Review everything you discovered about the person or people you are about to meet and the business they represent.  Recognize career paths and ponder career goals as they relate to the current company.

Meeting with Friends

By the time you enter the office, familiarity with the people you are to meet is yours.  Once the pleasantries and small talk are completed, it is your turn to mention what caught your attention when doing the research.  And then proceed to asking what caught their attention to invite you in for a meeting.

The relaxed style will ground the meeting well and produce a lively dialogue.   As you delve deeper into the meeting, and lead with questions, recall the messaging you read.  Pose your questions so that they pertain to their way of thinking.  In areas in which you do not see a match, ask for clarification to get a better understanding.

Assume the Sale

While questions and answers should eliminate assumptions, by building the unique relationship, as described above, trust and confidence in you will be built.  This directly leads to the sale.  Positive thinking along with all of the research done ahead of time, go a long way for actually earning the sale. 

Establishing grounds for the friendship ahead of time leads to the Smooth Sale!

Read Additional Sales Strategies:

Nice Girls DO Get the Sale: Relationship Building That Gets ResultsSourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On InterviewsCareer Press

 

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What do you want and why?

 

Attract the Right Job or Clientele:  What do you want and why?

Many people enter business without truly knowing what they want.  The journey becomes one of self-discovery along the way.  Unfortunately, not everyone is able to allow enough time to figure it all out and in time, without the expense getting out of control.  This is the juncture where they pack it in to seek work once again.

The Larger What

In the initial stages, inherent talent is evident but when it comes to business there are further requirements, such as IT work, to keep the business functioning smoothly.  So when someone says they want to begin a business, they need to know not only the type, but also the exact position over which they plan to take control.  The remainder of the work will then require partners, employees or virtual assistants on an as needed basis.

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Why the Business

The “why” you desire to go into business is an unfolding story.  As time moves along with experience, update and enhance your story with short anecdotes.  The reason for doing so is, your story attracts audiences.  It brings attention to the fact you saw a need and were motivated to do something about it.  Further evidence of your talent incorporated into the story develops the human interest, as it sets you apart from everyone else in your field.  The “why” builds your distinct, personal brand.

Why the Job

Answering the question of “why” you are interested in an available job, in a similar manner to the example above, will have you well positioned on an interview. Two minute stories provide great insights to your talent, how you serve others, as well as the benefit of others having worked with you.  This increases the interest of the hiring manager and distinguishes you from the other candidates.

Story-telling

Developing your story does well with the three pronged approach.  Develop the problem you experienced on the job, or that of a client.  Relay the path you chose to resolve the issue and why, and then with increased emotion reveal the results. 

Assuming your story is truthful and factual, prospective clients and employers listen carefully.  It provokes a deeper conversation producing further possibilities.  Telling your story in this manner usually motivates prospective clients and employers to take action on your behalf.  In the meantime, the conversation becomes highly enjoyable and converts into the Smooth Sale!

Read Additional Sales Strategies:

Nice Girls DO Get the Sale: Relationship Building That Gets ResultsSourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On InterviewsCareer Press

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Find the Right Price both Buying and Selling

 

Attract the Right Job or Clientele:
Find the Right Price both Buying and Selling

Salespeople are provided with a price range for the products and services they were hired to sell.  For new entrepreneurs, the subject of what fee to charge often seems like a shot in the dark without knowing where or how to begin to establish a fair price.  More experienced entrepreneurs usually know what is viable in their marketplace. Job seekers need to discover the same prior to an interview.

The question becomes whether to charge an average fee, or whether below or above that mark will work to one’s favor.

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Questions to consider for establishing prices

  • Do I want to portray I am average by charging the mid-way fee?
  • If I charge less, is it assured I will receive an added influx of sales?
  • If I charge more, will I turn off my clientele, or will it appeal to the elite with the idea that I have more to offer?

Selling Price vs Payments

On occasion we sell a service that has a sizeable annual fee.  The other option is to offer monthly or 2-3 payments to offset the larger lump sum.  The downside to the payment system is two-fold: accounting and service fee expenses may become substantial and thereby reduce the profit.  As the seller, it’s wise to consider which option will be of most benefit, and all the while not discourage the sale.

Negotiating Price

When purchasing, you know you hit the lowest price available upon hearing these words:  “I can’t do that!”  The next questions should be, “What are you able to offer?”  Keeping the conversation on a friendly note, the buyer and seller find a friendly outcome.

Story Example

I needed to purchase a service that is almost a requirement but the annual price was somewhat steep.  Three payments were offered to me.  It was a surprise that John, a newer representative on the phone, did not increase each payment in order to make up for the expense of the added fees to be incurred from the processing company or the accounting activity required. 

But John’s supervisor was standing by.  She told him to offer a $70 discount as a reward for my agreeing to a one-time annual payment.  Recognizing the issue, I asked he round the number down another $35.  His reply was, “We can’t do that”.   But John quickly volunteered, but for $5 more, he could reduce the amount another $30. 

Knowing the pricing was not going to decline further, the amount was agreed upon and the service is now in place.  The bonus is, I was assured it would be an annual renewal without further increase.  This was quite a surprise as well.

The ease of negotiation lead a very happy ending and the Smooth Sale!

Read Additional Sales Strategies:

Nice Girls DO Get the Sale: Relationship Building That Gets ResultsSourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On InterviewsCareer Press

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