Attract the Right Job or Clientele: Sales Tip #933

On Occasion Take the Challenge!

Have you been reluctant to take a challenge from another, or to just challenge yourself to see if something can be done to your satisfaction?  Today was that type of day on a couple of levels.

The first challenge came from a family member.  She "dared" additional family members and I to douse ourselves with a bucket of ice water in support of ALS awareness.  On the count of 3, three of us did just that.  Of course, it is fortunate that we are visiting the humid and hot east coast while dousing oursevles with ice.   

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Our second and intriguing challenge is career related.  A neighbor's granddaughter will be interviewing for a job with Queen Laifah's organization.  The grandmother lamented that her graddaughter lacks experience and that is always the objection thrown out.  And then she is soon told the job was given to another.  I provided instruction on how to overcome the objection to advance to hearing HIRED!  

I advised that the granddaughter should create a two minute story pertaining to that very problem presented in a previous experience.  In her story, she should explain that due to her being a quick learner and determined to succeed, she put in the extra time to learn, implement, and ultimately get better than expected results.  With excitement in her voice, she should relay what those results were.  Doing so makes the objection disappear and the job available for taking. The challenge is on!

Where might you need help or can take a leap of faith into the unknown just in case it might work out to your favor?  You have nothing to lose by trying; the only loss is if you don't try because you will never know if it would work or not.  Someone I know was bored at work one day but had an idea for an event at the White House.  She picked up the phone to inquire.  The event will materialize in a few months!

Be of the mindset to have fun with your challenge.  As you announce your idea, pass the challenge along to your friends.  You just might spread a creative movement and best of all you will soon find the Smooth Sale

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Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

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Attract the Right Job or Clientele: Sales Tip #932

The Power of Movement

Do you feel as if you have reached a plateau?  Business or career may be good, but even so, it feels as if you have been at a standstill for a longwhile without further progress? 

For business development and sales, sometimes all that is needed is to make an extra effort to increase your connections and appointments each day to experience a surge of clients coming your way.  Other times, an idea may be in your head but you haven't yet brought it to life.  Now may be the time.  

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In a career stalemate, you may have thought of becoming a Director, so you scan job listings daily.  Suddenly and seemingly miraculously you see the opportunity for which your expertise is perfect – are you willing to take the chance and apply?  It's possible some of the qualifications are passed your experience, on the other hand, you have qualities they need.  It's your decision whether to apply and upon acceptance, spend long hours getting up to speed and ahead of the curve.

In either case, when you decide to move forward with a new idea, excitement and motivation build to continue heading in that direction.  Most often the power of movement can create incredible new opportunity for you providing even more possibility than initially thought possible.

Your action attracts attention and very often the Smooth Sale

Read Addtional Strategies and Techniques:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Pres

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Attract the Right Job or Clientele: Sales Tip 931

Including priorities in buy-sell produces best results

In both your personal and business life, you undoubtedly have had experience on both sides of the table, that is as either the buyer and as the seller.  Most likely, you had priorities in mind as to how to make your decision.  For instance, when buying real  estate it is suggested that location, location, location should be the number one priortiy. Another example is the saying of, "buy low and sell high".

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But the most successful salespeople not only retain their priorities when selling, they hold their prospective client's priorities close to heart as well.  As you assume responsibility for doing right by your clientele is the exact point where your sales will take off and generate many additional sales including repeat as well as referred business.

Likewise, while on job interviews strive to learn the priorities of the hiring manager and company, and then speak to those throughout the process.  By applying your skillset to their interests will greatly increase your chance for securing the job.

When you are buying be sure to observe and examine everything the seller says and does.  Do you trust the person, do you believe she will do the best job, is the offer value driven, and do you believe that should anything go wrong, you will be covered?  

Likewise, do you operate in the same vein offering protection for your clientele by keeping their interests as a top priority?  This is the main ingredient for successful selling leading to the Smooth Sale

Read Addtional Strategies and Techniques:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press

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Attract the Right Job or Clientele: Sales Tip #930

Before Quitting Change Focus to Growing

Are you thinking about quitting your job?  Do you have a new one already lined up?  Or are you thinking about throwing in the towel over your struggling business?  Long ago, I was forewarned to not quit a job or endeavor until something else is aleady lined up, or it will be far more difficult to secure the right position.

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After the downturn of any economy, many people seek new work including entrepreneurs.  On the other hand, when a person has been purusing business non-stop for a number of years, it feels draining to continue.  The question becomes will it be worthwhile to continue business if the income develops at the right pace? 

A good place to begin to unravel the mystery of business or newfound career is to examine your priorities and values.  Will a job provide you with a shorter work week and more family time; will it be easier to earn money; and, do you believe you will find the same satisfaction from a job as a business?  

Should you be on the fence with the decision, ask your trusted peers to lend their insight not only on the decision itself, but on new ways to conduct business that might make the effort a bit less exhausting. On the other hand, if you are convinced the corporate world is a better fit now, contemplate your newfound talent, what you enjoy the most, and how this may transform into a new fruitful career that brings satisfaction and reward.

Examining your priorities today will lead you to the Smooth Sale

Read Addtional Strategies and Techniques:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press

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Attract the Right Job or Clientele: Sales Tip #929

Monitor Budget – Grow Sales

Are you monitoring your own budget as well as those of your clientele?  This is the secret to gaining trust and increased sales both size-wise and referred.

Your own budget comes first whether you are seeking to improve your career or are an entrepreneur.  Examining essentials vs. extras or luxuries is an essential task to remain in business for the long-term.  Focusing in on the must haves and which of these contribute most to rising stats on the positive side enables goals serving to lay a solid foundation.

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In a career, the money spent on commute and other business related requirements has to be well worthwhile to continue the endeavor.  If you aren't seeing money left over for savings, a new job should be on the list for goals to be achieved.

And when you meet with prospective clients, ask upfront what their budget is for resolving their problems.  At the conclusion of your meeting, after many options are discussed and few narrowed down, confirm the budget again.  With so many facts and personal insights exchanged, the budget may expand generating a larger than expected sale.

Circling back from the client experience, you can see why continually monitoring your financial status is so important.  On occasion, you too may need help to resolve issues and will need money in the budget to do so.  When statements arrive on a monthly basis, scruitinize what you owe, what's necessary and what may be omitted.  Compare these to incoming cash flow from clients to make certain you are in positive territory and remain positive about the future.

When you take this subject matter seriously you will be far more likely to find the Smooth Sale

Read Addtional Strategies and Techniques:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press

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Attract the Right Job or Clientele: Sales Tip #928

Guest Post by Andrew Lisa:

3 Things Every Startup Needs to Have to Be Successful

So you've gone into business for yourself. Your startup has a product, a plan, a customer base and some capital. Your team is in place, your sales and marketing training has been completed and you're ready for business. But are you? Before you launch, make sure you have the following basic necessities in order. Without them, your startup is at a huge disadvantage, no matter how good your product or sales techniques.


If you're starting a business, focus first on the basics.

A Great Phone System

No matter how much technology evolves, your telephone system is still the most direct link between you and your customers. As discussed in "3 Business Essentials: A Great Phone System, Funding Solutions, & Web Presence," your mobile phone or a landline is no longer good enough. Voice over Internet protocol – or VoIP – systems are inexpensive, they don't require an investment in hardware, they're customizable and they can be upgraded as your business expands.

A Social Media Strategy

A good social media strategy is more than just a business page for Facebook. it must be specific to the target demographic of your customers. Instagram, for example, skews heavily toward women. Twitter is dominated by younger users. LinkedIn is predominantly male, and Pinterest is frequented by tablet users. It is possible – and wise – to get incredibly specific. Know your audience!

An Amazing Website

Part advertisement, part store, part reception desk, your website is your business's home base. It is where customers will go to get information, give feedback, ask questions and make purchases. Your website must be easy to navigate, informative and attractive. But perhaps most importantly, it must be compatible with mobile devices! Websites that aren't created with responsive web design (RWD) – or some other mobile-friendly method – frustrate customers who try to reach your site on their phone or tablet.


Every startup needs a great website, strong social media and a top-notch telephone system.

Every startup's future is built on the foundation of the preparation they do before the business launches. Communication, web presence and the all-important social media strategy will play as much a role as your sales techniques. Yes, spend time on hiring the best employees, securing capital and performing sales and marketing training – but never at the expense of the foundational basics.

Andrew Lisa is freelance business writer. He covers business startups and the stock market.

Following these guidelins will help to achieve the Smooth Sale

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Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

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Attract the Right Job or Clientele: Sales Tip #927

New Direction to Increase Motivation

Have you ever felt the lack of mental stimulation or doing what you truly desire due to feeling as if you need to continue with the "same old"?  Or do you feel stuck with a project that isn't quite working out to your satisfaction?  

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The problem most people have is they become so comfortable with doing the “same old”, it becomes scary to try something new.  Worse yet, those who do desire change feel guilty about leaving the people behind who refuse to seek out new ideas, and become reluctant to work on their calling.

You probably agree, we have one life to live.  And if this is the case, then you are obligated to yourself to live it the best you may.  It’s always a pity to hear some elders say, "I regret that I didn't…"   The other part about some not wanting others to do something unique is that we are each built with a unique DNA.  Therefore our perspectives, at times, are quite different.  

If you feel caught or trapped in a similar situation, the better first step is to try to negotiate an improved outcome.  Should the other person is unwilling to accept your viewpoint, you will be far happier finding a diplomatic way to end ties in order to move on.  Do your best to keep in touch. However know that at some point communication will most likely drop.

When you do move on, you feel stronger both mentally and physically, and will accomplish so much more.  Doing what you believe is best becomes the motivating force to move your career or business in an improved direction.  Your newfound joy will be communicated in all you do. This is the essence of building your personal brand, and what will attract people to your personally and professionally. 

Being your own person leads you to the Smooth Sale

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Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press

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Attract the Right Job or Clientele: Sales Tip #926

Multiple choice leads to improved solutions

Remember the old days featuring tests that ask you to choose True or False answers?  Those types of tests always drove me crazy because the creative side always saw the grey line, and asked, "What if?"  But there was no room for that type of answer.

Today, we have so many choices surrounding us, it's difficult to say no or yes to all of them.  The best course in this case, is to question where you are, where you are headed, and what you want your business or career to become when they mature.  Most likely, several paths are at your fingertips.  The important piece is to move forward with the avenues that acknowledge learning time, and monetary investment, as well as your priorities and values.  

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Dependent upon how experienced you are with your endeavor will determine whether to begin with one or multiple choices.  The next qualifier is that they each complement and support one another in your marketing – branding effort.  This will serve to also build your personal brand, get you better known, and attract increased interest in your work.

For example, in an email alone, you may put your social media links, pictures of your products, and link to wherever you want your email recipient to visit.  Likewise, in any social venue you choose, you are free to include a video, a link, and share posts of friends and partners.  The point is to intermix everything you do to build and attract wider audiences.

As you can see, the initial multiple choice leads to many multiples.  This in turn leads to a dynamic business and career growth.  Continually monitoring, learning and implementing ultimately lead to the Smooth Sale

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Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

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Attract the Right Job or Clientele: Sales Tip #925

Steadily continue significant growth in career and business

It's a known fact that when the economy falls, training fades away from the corporate scene and entrepreneurial endeavors too.  However, this is the time that training is needed more than ever.  It serves to keep employees going, plus a slow economy is when you have the extra time to study and learn.  

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Prior to offering or agreeing to training, be conscious of what you wish to achieve in the short and long term, and then set goals to accomplish those achievements.  Once this is in place, it will be easier to figure out the type of training that is truly needed.

A major component of training in companies is that it motivates the employees to remain for when the economy recovers.  Without training, employees leave at the earliest opportunity to move forward elsewhere. Training demonstrates you care about their well-being and will do your best to take care of them.  It also provides the opportunity for them to advance in their careers and help the company at a higher level.  Everyone wins with training.

For entrepreneurial endeavors, when times are slow you have more time to learn as well.  In fact, you have the advantage of being able to focus on new cutting edge technology to remain ahead of the curve.  Using this philosophy, you then remain in the leadership position and will continue to attract clients.

Education whether self-taught, in the form of coaching, or formal training, provides a well-rounded perspective on what you already know and have in place.  If you are motivated to succeed, then training should be included in your budget to help either your employees or yourself for effective new endeavors.  

Training payback is enormous, and it will lead you to the Smooth Sale

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Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

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Attract the Right Job or Clientele: Sales Tip #924

Adjust and leverage for excellent results

Sales and marketing are seen as separate disciplines, but there are many areas where the two overlap.  Most people become complacent about their business after a long while, accordingly business stalemates.  But when new ideas are implemented with the same style of previous efforts, improved results are usually seen.  

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Testing is the word generally used in the marketing vocabulary.  Upon trying one new technique at a time, you will be able to soon see whether or not it worked well.  If you were to implement two at a time, it becomes difficult to know precisely where improvement was made.  When you find the new strategy that works best, continue to find new areas to complement the one that tested positively. You will begin to see a change in your business or career.

My own example is that of collaboration.  It was scary at first having come from a distrustful sales world where I began my career. But I soon relaxed and began to enjoy the collaborative effort very much.  Over the years, I joined another organization, and then another.  I now also collaborate with two individuals in separate endeavors. They saw the reciprocity benefitting each of us.  The partnerships work exceedingly well and stats confirm this.

Promise yourself to take the time to review everything you do, and recognize the one area you enjoy the most.  This is the area that should be leveraged.  Making this a habit, you will continue to grow your business or career, and have the motivation to continue.  Your results will be far greater and you will then enjoy the Smooth Sale

Read Addtional Strategies and Techniques:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press

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