Attract the Right Job or Clientele: Sales Tip #820

Strategic Business and Career Development

"How does your garden grow?"  

Using the old-time metaphor, I know of people who use consultants that advise on which plants do best in the sun and those that thrive in the shade.  Together they put a strategic plan in place to grow a beautiful garden.  On the other hand, I know of a few who could ably research online as to which plants will do best in their garden but instead believe it's too much effort.  Instead, they choose to try, try, try again.  Their effort turns into hard work, time consumption and over time, becomes very expensive.  They lack a strategic development plan.

No matter what is desired in life, a strategic plan should be put into place in order to avoid the wasted time, effort and money.  What is your ultimate vision for business or career?  What do you need to learn in order to implement well?  Are there investments required for a greater ROI in the end? Do you have a social network with whom you may seek advice?

All of the seeds planted on behalf of business development require that the bigger picture be kept in mind, and appropriate strategy used to see it blossom.  Are you currently experiencing some weeds in your garden?  Is it time to thin it out and do some trimming?  

New thought and new fertilization will get your business not only back on track but headed toward the Smooth Sale!

Read Addtional Strategies and Techniques:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #819

Informational Interviews for Business

We have all heard of informational interviews working well for job seekers. These informational sessions provide insight to the company of interest and the associated industry.  Insight is forthcoming on how one may apply their skills to the needs at hand in order to secure a new job.

Applying the same strategy to business development works equally as well.  Suppose you are new to business and are curious if your proposed clientele will want your services; asking questions of those who fit the profile will lend incredible insight.  Likewise, if you have been in business for some time, ask your current or future intended clientele if they would fbe willing to discuss future services you have in mind.  Get their insight and feedback for improving upon the new idea.  

Be of the mindset to ask questions of others and always invite others to ask questions of you.  The bi-product of conducting these conversations is more people will get to know you well. In the process, you build your personal brand as well as relationships among your prospective clientele.  

Incorporating informational interviews is an inexpensive way (other than time and perhaps coffee) to refine and almost guarantee successful development of new services.  You gain a reliable braintrust.  And in some cases, the people you asked just may become your new clients.  The strategy has potential for leading to a Very Smooth Sale!

Read Addtional Strategies and Techniques:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #818

Showcase Perceived Weaknesses as Your Strengths

While in conversation, someone mentioned their desire to run for an elected office but was concerned about their skeletons in the closet.  The one foremost on her mind was the need, once upon a time, to file for bankruptcy.  

My immediate response was, in the old days that might have kept her from running for office.   However, today, she will appeal to far many more people as she is the prime example for overcoming bleak times.  Her fortitude will appeal to many more people than those running against her.   

The strategy of showcasing your weaknesses applies to the job hunt and interviews, as well as running for office or competing for business. In sales meetings, when prospective clients ask why you don't offer a specific product as your competitors do, ask why it is believed that component is necessary.  Most likely it isn't, and then you are free to state why you don't offer it, and then present the one you do offer that others do not.  Then add to the discussion the why you work the way you do and benefits your potential client will find.

Be of the mindset to stand out as being different from everyone else. This develops your personal brand, and usually serves to get the sale.  As long as you are building the relationship every step of the way, you will find the unique you translates into becoming the Smooth Sale!

Read Addtional Strategies and Techniques:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #817

Give Yourself Permission to Say "No"!

Entrepreneurs dream of becoming known and having requests pour in.  Over the years, as people see you in action determined to succeed, those very requests start to flow.  The requests are slow at first but then it seems as if a floodgate opens with too many requests.  How to diplomatically handle all of these is the dilemma.

The problem is that sometimes the requests are not to your benefit but to the benefit of others.  While it is important to help as many as you can willingly, and very often without receiving anything in return, there is a fine line between doing this and knowing when your time is being infringed upon.  Be of the mindset to review each request to see if it fits within your guidelines such as time allotment for delivery.  Questions to consider include whether a money outlay is required, a need to contribute expertise or make introductions…  The list continues on what may be requested of you.

Your best practice is to maintain the professionalism of your personal brand.  Prior to accepting, put qualifiers on the request such as, "I will be happy to help but only if I may do so in a month's time due to a hectic schedule."  Should anything sound unreasonable, question it.  And, if required, decline the opportunity.  I'm a strong proponent of incorporating community service into your business plan, but when you feel taken advantage of, it's time to say, "I'm unable to help in this regard."

As a job seeker or entrepreneur, people will see your consistency in all you do and this is what builds your personal brand.  In so doing, it will positively affect your business development and accordingly, your marketing and sales too.  

Clearly defining where you are headed and what you are easily able to do.  This philosophy empowers the Smooth Sale!

Read Addtional Strategies and Techniques:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #816

Rediscovering Your Personal Tripod

Many people find that over the years, the types of people with whom they interact has changed.   Your personal tripod consists of mind, body and spirit.  The question is, who have you become over time?  So every once in a while it's good to revisit your hometown, see the old neighborhood and have conversations with those you once were interacting with almost daily.  

Reminisce the good old times, and privately remind yourself why you left.  What were the motivating factors?  Hopefully you recognize the decisions worked well for you.  Most likely you have chnaged too.  So how did all of these decisions lead up to and affect your career or business?  Whether circumstances proved to be less than good or fortuitous, reflect upon what you learned in the process.

By recognizing who you "used to be" and who you have become, it will be evident the principles for personal and business life that remain dear to you.  These also affect the selection of your current peers and the relationship you build.  Examine the differences and the best of what you have today.  This is the point to launch an all out effort to get you to the next rung of employment or taking your business to new heights.

The more you are willing to learn from your past, the greater the insight you will have on how to succeed in the future.  This process will lead you to the Smooth Sale!

Read Addtional Strategies and Techniques:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #815

 

Finding An Improved Path

Entrepreneurs striving to build their business as well as job seekers seeking to improve their career path will use their creative side to attempt new ideas and strategies.  They recognize some ideas will not work while the ones that do, will work extraordinarily well.

The difficulty in doing this is the negativity encountered from others.  An additional strategy or two should be ready to go in this circumstance.  While it may irk you to do so, ask why they believe your idea won't work or isn't a good one.  Moving ego aside, give the answer due consideration.  Should you still be convinced the idea is a good one, that should increase your determination to implement it.  In fact, the conversation may give you added insight on how to iprove the delivery.

When it comes down to it, we are all unique and have differing opinions of what's right.  The bottom line is, do what's right for you because that's what matters most.  Otherwise, you may live with regret and no one wants that experience.  A good mantra to keep in mind is to hurt no one, and life life to the fullest.  Proceeding in this manner, you will have a heft share of admirers and you will attract increased business, sales, or the career you desire.

Moving forward with the mindset of pursuing your dreams, slowly but surely they will be realized.  This is personal brand and business development at its best, and surely leads one to the Smooth Sale!

Read Addtional Strategies and Techniques:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #814

The Flight from Twitter: Is It True Everyone Leaving?

Guest Blog by Andrew Lisa

The rapid ascent and meteoric plunge of Myspace gave a real-time example of the fragile nature of social media giants – and the lack of loyalty displayed by even their most die-hard followers. Although Facebook reigns supreme with more than a billion users and an innovative suite of advertisements and sales techniques, study after study shows that teens and young adults have abandoned it in droves. Twitter, the pioneer of microblogging, saw extraordinary growth and became a crucial pillar in the foundation of media outlets, marketing firms, businesspeople and politicians alike.

But is Twitter witnessing the beginnings of an inevitable downward slide? Twitter is still going strong, no doubt, but for how long?


Could Twitter have peaked and be on its way down?

Victim of its Own Success?

As early as July of 2013, industry analyst Bob Lefsetz said of Twitter: "It's toast. Over. Done. History. Soon to be as behind the curve as Facebook, someday completely forgotten like Friendster." His logic was that the wildly popular social media site and godfather of microblogging was a victim of its own success. Too many people had joined, too many tweets were being fired off, and as a result, individuals were no longer being heard, but drowned out in a tidal wave of digital noise. But was he right?

Irreplaceable Aspects of Twitter

Twitter has proven crucial in getting real-time results in several key arenas. First of all, people seeking jobs have found the site to be among the most credible and reliable links to employers, especially since Twitter's rise came during the financial crisis. Second, it is still a media powerhouse. From the Boston Marathon bombings to the disappearance of flight 370, people still flock to social media for breaking news, which often hits Twitter first and with the most accuracy. Also, live tweeting – the real-time mass tweeting of major events such as the Oscars or the Super Bowl – is now a pastime for celebrities and mortals alike. For these applications, Twitter has yet to be challenged by a credible rival.

The Realities

No matter how much its loyalists may want to believe otherwise, Twitter is, if nothing else, cooling off as far as growth is concerned. According to reports, Twitter grew at a rate of 140 percent over the last three years. In the final quarter of 2013, however, that growth slowed considerably. Don't worry about that being a final nail in Twitter's coffin, however. It still has 241 million monthly active users.


Twitter is the king and founder of microblogging, but there is always a new concept not far behind.

Is Twitter going the way of Myspace? It's difficult to tell. Twitter appears to have reached some sort of plateau – at least as far as new subscribers are concerned. But that doesn't necessarily mean it's losing social or political relevance, or that businesses won't come up with new sales techniques designed specifically for the microblogging platform. Most experts agree that Twitter isn't going anywhere just yet.

Photo credits: Flickr users Pixelant, George.

Andrew Lisa is a freelance writer who covers social media and the blogosphere. He writes about online careers and profiles online resources such as top 10 article writing companies.

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #813

The BIG Picture

As founders of companies, we usually have an ultimate vision of where we would like to finish up when we retire or sell the business.  But after many hurdles and "bad days", frequently that vision is lost.  Or we become muddled in the day-to-day minutia that doesn't make use of our talent.

Many times Founders of smaller businesses come to rely too heavily on their employees or Board Members.  Their own voice is no longer heard.  This occurs when one idea doesn't work well and new ideas need to develop.  It is the loss of voice of the Founder that will put the company into a detour and quite possibly serious trouble.

YouTube Preview Image

As technology and economic times change and fluctuate, strategies need to be fine-tuned and new programs implemented. But it is wise to also fine tune the BIG Picture to strengthen it for the current time.  All employees should be on board with the vision.  From time to time, you will find one who tries to derail what's in motion.  As leaders of your companies, it is your duty to be of the mindset to motivate everyone under your wing to take part and communicate with clientele that larger vision.

And as a job seeker about to interview, great questiona to ask would be one about the company long-term vision, as well as the vision for the team you are considering joining.  The person interviewing you will be impressed.

When everyone is on board, it becomes a Smooth Sale!

Read Addtional Strategies and Techniques:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #812

 

What Holds Most People Back

While at a conference, attendees spent a fair amount of money to learn and improve their current status as entrepreneurs.  Hours were spent in session listening to the speakers.  Nods of agreement could be seen that what was said made good sense and was valuable information.

BUT, upon having a separate conversation with several of the attendees, one by one, they shared that it was too much work to learn about marketing one's services.  Another wasn't fond of getting into a personal conversation with her prospective clientele; she didn't like asking and answering questions other than business related.  Another thought online marketing didn't apply to her brick and mortar store although she admitted that with today's technology, many things are purchased on the internet.

The bottom line is, most people don't want to make the extra effort to get out of their comfort zone to learn something new.  The fact is, when one doesn't make the effort, they fall further and further behind only to see sales dwindling.  But when the effort is made to learn and implement the best as it applies to one's business, then possibilities become limitless.  The other side ot this is, when the effort is made, more people find you and offer to partner on projects which further extends your brand and your reach.

Being of the mindset to delve into new business development techniques is a requirement both for the job hunt and for business itself.  It will help you survive the bad times and do well in the good times.  Your business is, your effort will lead you to the Smooth Sale!

Read Addtional Strategies and Techniques:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #811

Securing the Sale

It's a very fine line between following up appropriately and being too aggressive in order to secure the sale.  It's best to err on the side of caution in this instance.  Here are some guidelines for doing so:

1.  Consider your prospect's position.  Is your prospect new on the job, and also trying to sell your idea to his boss without upsetting the newly employed status?  Should this be the case, offer to sit in the meeting or provide additional materials as might be beneficial.  Seeing you as helpful rather than pushy will provide extra impetus to move forward.

2.  Getting a definitive answer.  Some salespeople call their prospects almost every day for updates.  Imagine yourself on the other end, how would you feel?  Yes, they kill the sale.  Back off a little.  Unless indicated otherwise, when a decision is at hand, only call twice that particular week, and once the next.  Then wait two weeks to check back in.  At this point ask for a guestimate of when they will be ready.

3.  At the end of all the calls, if no sales materialized, write a thank you note stating you will be available whenever they are ready to move forward.  Everyone appreciates the note and your willingness to wait.  Very often it even spurs the person to positive action.  

Your benefit is they are still in the queue but you are not wasting all your time waiting for them.  Pacing the followups allows for time to prospect elsewhere.  The same applies to job seekers trying to nail down a promised interview.  

The importance of all of this is, you will appear as congenial.  And while you may not get this sale, it's quite possible the same person will recommend you to a friend at another company who is ready to purchase.  Continually develop goodwill and relationships demonstrating excellent customer service, and you will soon be headed toward the Smooth Sale!

Read Addtional Strategies and Techniques:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press

Share on Facebook