Attract the Right Job or Clientele: Your Last Option is Usually the Worst
Sometimes it feels as if we are in the midst of taking a multiple choice test in school when faced with business choices. The negatives and positives ring loud and clear, but we can’t seem to find the definitive answer.
For some, the final answer is to give up to try something else. However, this is the worst option imaginable. The reason is, it may haunt you the rest of your life for not having first tried a different option.
Weigh all options first to find the one that will work well into the future.
There have been days when I wondered why I was relentlessly pursuing certain projects. The effort was frustrating and very tiring. Happier times appeared to be a distant memory. It would have been so easy to quit. But I knew to keep persevering past the errors made, and the challenges encountered.
What kept me going was the realization that I would miss:
- The people with whom I had connected
- Being in the know of leading edge business strategy
- Continual learning and growing
- Contributing to projects and communities
A perfect example was when I moved to a quiet little town filled with wonderful people but business was only about their town. I quickly became an outsider. Social media was my escape for six years. Upon moving to a metropolitan environment, similar minded businesspeople found me on LinkedIn. The large online network I had created in the in-between years became fortuitous for a brand new and improved outlook for the future.
During the quiet time, I recognized all of the subject matter I learned over time. The entrepreneurial education far surpassed anything prior. I chose to document everything in my new book, “The Wish: A 360 Business Development Process that Fuels Sales”.
Being that “calculated risk” is my middle name, I agreed to have the book professionally recorded by Tim Welch. Today the announcement came that the recorded version is available on Audible and will be marketed to Amazon and iTunes. Check out the free option for trying the Audible membership.
None of this would have been possible if, out of frustration, I had given up. Sometimes we continue not knowing why, but the reason appears at a much later date.
Are you struggling with a project or the direction of your career or business? The major consideration is whether you can ride out the storm of uncertainty. You may find it helpful to list the following:
- What you enjoy most about your work
- What you would miss if you called it quits
- The specific challenges faced and potential solutions
- How do you believe you will feel if you were able to finally get past the challenge?
By documenting your answers, you may well recognize where to change focus, and new paths to pursue along with a more positive mindset. It’s similar to the expression of lining up all of your ducks first. Doing so will position you to make a far improved decision of where to head next. And it just may lead to the Smooth Sale!
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