Elinor Stutz, CEO
  Smooth Sale

Why did Elinor begin her company, Smooth Sale?      

She was horrified by her treatment in the male-dominated sales office where she first landed after spending 15 years as a stay-at-home wife and mother. The men did everything they could to force her out. Digging her heels in, Elinor set out to prove she could indeed sell.

In that first office there was no training, no one spoke to Elinor, she was attempting to sell an unknown brand of copier door-to-door and she had never sold before. During those early and lonely months, Elinor stumbled onto an unknown concept of the time – building relationships first will bring in larger sales and more repeat business than those of an ego driven salesperson. Within four months, Elinor became the top producer of the office and held that title throughout most of her corporate sales career.

Smooth Sale was begun to help aspiring business and salespeople avoid the difficult learning curve by sharing her proven relationship selling techniques.

Smooth Sale was begun to help aspiring business and salespeople avoid the difficult learning curve by sharing her proven relationship selling techniques.

How did the name Smooth Sale come about?

As a teenager, the daughter of Ms. Stutz carefully listened to all of her mother’s field stories. She heard tales of difficulties in the sales offices, complications encountered with clients and corporate bureaucracy. Nonetheless, her daughter saw her Mom succeed in earning awards of every type including President’s Club. In her eyes, it was always a Smooth Sale for Mom!

“Your persistence, strategic thinking and your courage became very clear to me and continue to stay with me, Elinor. I recognize aspects of my nature that I must change — the desire to not want to push/press too hard, put people out, etc., as well as a fear of the sales process — all which probably affect my opportunities and sales. Trying to change this will be interesting!

I appreciate your wonderful book, your experiences and advice, Elinor! Thank you so much.”
- Anahid Lisa Derbabian, APR Integrity Communications