Last night we went with friends to see an outdoor Shakespearean play, “Twelfth night”. While most of the verbiage was the same, 60’s music and costuming were intermingled with the script. It made for a very lively and fun evening. Of course, the music of Bob Dylan and The Beatles will always get my attention!

Being today is a new working week, I was wondering what clever twist we each might add to what is already in place to attract attention but yet not go overboard so that it removes the authenticity from what we do. Is there something novel you can add?

For me, I am writing a new book about a very dry subject but with the addition of a sales twist to make it fun. The title is being copyrighted and then I will reveal what it is. I do believe there is a strong market and the book will sell well.

New ideas coupled with a marketing effort will attract new prospects. Business development becomes automatic. Your prospect will enjoy building relationships with you as they develop into your clients. Most notably, the mindset shift to creativity will help you make your effort a Smooth Sale!