There is a free lunch after all!

Customer Service and Client Relationships reigned yesterday! Almost a year ago, we moved away from San Francisco. Yesterday we were back in town. My husband returned to his favorite bagel shop, located on Townsend between 2nd and 3rd Streets, while I met with an associate.

As my husband entered the shop, the clerk greeted him with a big hello and a hearty greeting of “We missed you”. Although it was lunchtime and the cafe was busy, she managed to ask how he is and why they hadn’t seen him. It felt like old home week and it made his day.

Upon his ordering a dozen bagels in addition to a sandwich, the clerk insisted the lunch was on them. In this economy and low margins in the shop, we found this gesture truly amazing. It served to further cement his wanting to do business with this particular store and we will be returning clients over and over again.

Showering your clients with appreciation whether through words, actions and/or deeds will go a long way in both your marketing and sales efforts. You will close more sales and they will be a Smooth Sale!