Attract the Right Job or Clientele: Sales Tip #578

Always Get Their Perspective First

Crowds watching during filming
Creative Commons License photo credit: daveynin

Do you reserve judgement?

 

Being a native born resident of California, I am very accustomed to earthquakes.  The good news about experiencing one is that they are over in less than a minute.  However, quite a different perspective was observed this past week in Washington D.C.

Half an hour after the mild earthquake hit D.C., my husband and I biked toward downtown to meet a friend.  Our biking came to a literal screeching halt.  This had been the very first earthquake experienced by most people there.  Buildings were evacuated and people had flooded the sidewalks and streets.  Continual noise from sirens on ambulances were heard and cars jammed intersections trying to flee the scene.  Only fleeing was at a standstill.

As we finally made our way to our meeting destination by walking our bikes, we were trying to figure out why the modest quake would have everyone so shaken.  On the one hand it was almost funny.  But once in conversation to unravel the facts, we realized many of the same people had experienced the nightmare of the terrorist attacks on 9/11. In fact, it was  less than a month from the anniversary date.  No wonder they were gripped with concern and fear.

This episode reminded me of a very important principle for successful sales.  Whether you are applying for a job or to acquire a client, you must get the other person's perspective first to fully understand how you might best be of assistance.  Simply asking, "What caught your attention to invite me in today?" will get you on the right track for a good conversation.  Reserve judgment until you know all the facts.  You will have a far better opportunity to build the relationship by maintaining an open mind.  This will help you to interview better or gain a far better chance of securing the sale.  

Using the philoosophy of obtaining the other party's perspective first will enable you to enjoy the Smooth Sale!

Seeking work?  Register for the AmericaHires360 Virtual Career Fair  - No Charge for job seekers!

You will find more information on sales techniques and strategies in these two books:

Nice Girls DO Get the Sale: Relationship Building That Gets Results

and

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews

 

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #532

Commitment to Success Creates Success

Work

Have you ever noticed when you finally conquer the pile on your desk you feel renewed energy 
and motivation kicking in?  

What if you were to do this every working day, would it make a big difference in your success?
 

Commitment comes in all forms, not just wedding ceremonies.  Just today, I had a conversation with two other authors about the commitment it takes to build a speaker platform, get known and sell many more copies of your book.  

My suggestion for a first step is to take a public speaking class to become an engaging speaker if it doesn't come naturally.  The list of what "should" be done is a very long one.  I always recommend to do first what might be achieved most quickly to acquire that feeling of success sooner.  Then focus on the areas of interest and importance as you prioritize your list. 

I created a handout consisting of 50 tips to help authors increase their audience size and sales potential.  Many apply to job hunting and interviewing too.  The top tips refer to knowing your audience or hiring company's goals and then you may bridge what you have to offer to your prospect's interests.  Once you succinctly speak to this guideline, the sale will more easily be made or you will hear HIRED!

The handout was developed specifically for aspiring authors who will be attending the Self-Publishers Online Conference May 10-12, all day.  I will be speaking on the how and why to use all media to build your platform and sell more copies of your book(s).  Click the link to register and save 10% by including the code: SmoothSale11

Today one of my tweets landed on Facebook which said, "Commit to 10 phone calls per day to increase business".  James responded saying, it's solid traditional advice that works.

 Make your commitment to success to be successful and enjoy the Smooth Sale!

 

 

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #531

Commitment to friendship brings increased results

The Kiss

Excuses are very easy to find, and when expressed with a heartfelt explanation they are generally accepted with goodwill.  But what does your conscience say to you after the excuse is made?  Is it really impossible to follow through, did you consider your friend's viewpoint and how would the final result look should you be able to make the request work?

The hard core facts in my head not to attend Jeanine's wedding were solid:

- Expensive to travel

- Projects due 

- Not enough time

BUT

Jeanine is one of my longest term friends.  We have a special memory together.  We met the summer of 1966 as exchange students in Guadalajara Mexico where we shared a room in a family home.  Her hometown was TX and mine CA.  I never laughed so much as I did with Jeanine.  In particular, I found great humor when she would occasionally say, "Como esta y'all?" – combining Texan and Spanish all into one sentence!

Upon seeing Jeanine's invitation to her wedding (her first husband was a wonderful human being but passed early in life), I knew no excuse would do, I had to be at her wedding.  This past weekend I got to meet her fiance, children and grandchildren.  It was wonderful to see they have a similar sense of humor.  Some of her co-workers were there too.  It was a small gathering and I was honored to have been asked to attend.  It was the right thing to do.

You may be wondering what does this have to do with business today?  We had actually lost track of one another for a few years.  But when my first book, Nice Girls DO Get the Sale: Relationship Building That Gets Results was featured in TIME Magazine, Jeanine call me to inquire whether I was the one she came to know in Mexico.  A couple of years later she was able to arrange for me to provide a sales training seminar for her staff.  The appropriateness of the book title applies 100%.  I reconnected with a few people of that staff at her wedding.  New possibilities arose by reacquainting there.

The same is true for job seekers wanting to do well on interviews.  With your mindset focused on building relationships with everyone you meet, unexpectedly you will attract the right right job.

My good friend will be moving to the west coast with her new husband making it easy for the four of us to see one another more frequently.  We are both committed to our friendship and it is destined to  always be a Smooth Sale!

Share on Facebook

Attract the Right Job or Clientele: Sales Tip 530B

 

Commitment to success creates success

42-18647749

Are you ready to move your business forward and willing to listen to others

who have gone before you?

Then you will want to mark your calendars for May 2, 11:00 a.m. PT, and have a thick pad of paper and pen ready for when Michele Price and I will be sharing inside information on successful relationship building and selling, business development, branding, social media and everything else that has to do with bringing your business to the levels you desire.  

For the job seekers, it's no secret, I believe interviewing follows the sales cycle.  Your belief system, vision and plan for obtaining your goals are all directly related to sales techniques.   So I will be sharing insight on Michele's show, Women In Business Radio, taken from both of my books, Nice Girls DO Get the Sale: Relationship Building That Gets Results, and HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

Speaking of business development, it is noteworthy that Michele and I met on Twitter.  Her handle is ProsperityGal and I am smoothsale.  We each enjoyed the other's tweets and graduated to email and connecting wherever possible.  Frequently, I explain that by offering your best on social media and wherever you encounter others, when you give the meeting your full attention and your all, desired results will be yours.  This is the essence of relationship building and selling, and developing a returning and referring clientele.  

NOTE:   ~ Michele's show, Women in Business Radio, is dedicated to helping women achieve greater success than previously envisioned. It is an honor to be included on this show tomorrow.  I hope you will join us there.  And by the way, should you wish to connect with Michele or me on social media for mutual benefit, here is how you may find us:

Michele: ProperityGal on Twitter; Michele Price on LinkedIn, Michele Price on Facebook

Elinor:   smoothsale on Twitter; Elinor Stutz on LinkedIn, Elinor Stutz community on Facebook

Utilizing all media communicating in a friendly way always works to strengthen your network.  You will increase your audience sized comprised of prospects and clients, and you will find marketing and selling a whole lot easier.  Building relationships leads to a very Smooth Sale!

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #526

Tough Beginning Steps Reward the Emerging Leader in You

Perfect night on Lake Michigan

As a beginning entrepreneur, I felt humbled among my peers.  Quite honestly, at times I felt intimidated too.  There were times where I didn't want to "show up" because I just didn't feel I belonged in anyone's league.  

I turned inward to figure out what my next steps would be and had a deep conversation with my inner self.  From there, I began to serious develop my business plan, new venues and reached out slowly to those from whom I could learn.  Early in the game, I next turned  to learning about social media.  Slowly, and with help, I built a nice following.  

Recently I began to reconnect with the very people in whose presence I once felt lost.  Apparently my inner work brought about outer appreciation.  I was a peer with many and in some cases accelerated beyond.  With your mindset focused on that which you wish to achieve, you will attract the right job, the better interview and clientele, as well as increased sales.  Build the relationships and you will achieve your goals more swiftly and smoothly.

One other piece of advice I would like to share is that while I was struggling I still chose to invest in myself and my business.  One of the smarter moves was to over time invest in professional marketing pieces displaying my accomplishments.  The saying, "A picture is worth 1,000 words" proved so true at the latest networking event.  I heard from many, the word, "Wow!"

So if you are struggling, doubting your ability or the viability of your business – take a good hard look inward of what you truly want, and outward on how you too may invest in your business.  It may be marketing pieces, a branding specialist, or nitty gritty skills on business development.  You may very possibly have a strong need to invest in your business to get past where you are currently buried if the above describes your current situation.

I always advise to begin at the most value packed offering and then analyze what the higher priced programs cost versus their return on investment (ROI).  Yes of course I have offerings as do many.  Decide for yourself which will be most appropriate to help you get moving.  I do recommend 3 services today:

1.  Read: Nice Girls DO Get the Sale: Relationship Building That Gets Results - sound business development advice for very little, my book proving to be a classic and one that's an international best-seller.

2.  Read:  (Job seekers) – HIRED! How to Use Sales Techniques to Sell Yourself On Interviews - a best-seller

3.  Attend:  Our Business Retreat May 5-7, to get you from today to your desired future designed specifically for entrepreneurs

Most of all, I always wish you a very Smooth Sale, and invite you to contact me to find how we may best serve you.

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #524

Taking responsibility brings increased success

Mantle Meditation

What has been your result the first time you tried a new project to deliver to a client?  I'm willing to bet it took more time than you anticipated and possibly there was misinterpretation on both ends creating even more discontent on both sides.  This happens frequently, but how you handle the situation will make all the difference in your future success.

My philosophy on this is it is not the client's responsibility for your learning curve – a simple truth.  Once you understand everything that can possibly go wrong, you then have the formula for executing properly the next time around.  You will do so much damage by asking for the extra money, you will be sorry you did.  When you fail to take into account the clients' perspective and ask for additional money, you anger the client who then proceeds to tell everyone they know just how awful their experience with you turned out.  It will turn off future prospects and prohibit further business.

Consider the learning experience to be worth far more than asking for a couple of hours worth of extra money from your client.  When you explain the extra steps you took on their behalf, deliver calmly and bill according to the original terms, you will have a very satisfied client. Your branding and business development will take off in the right direction.  Your marketing message becomes you are of the mindset customer service matters as does building relationships with your clientele.  Take into account all perspectives involved to understand the best path in order for everyone to feel as if they have benefitted.

Good word of mouth will spread helping to attract larger audiences and sales.  And most likely you will earn repeat business, referrals and testimonials.  For more insight on how to work with clients, you may wish to pick up a copy of "Nice Girls DO Get the Sale" .   In terms of interviewing, in every conversation you must understand the motive and desires coming from the people interviewing you.  Only then will you know how to proceed.  You  may read more about how interviewing follows the sales cycle by reading, HIRED!

And should you desire in-depth knowledge of building your brand, utilizing all media, moving from obstacle to success, and getting your daydreams into the real world, seriously consider our upcoming Business Retreat, registration is closing soon.  Call us at 800-704-1499 with questions.

Our philosophy of moving from the client's perspective first is the hallmark of The Smooth Sale.

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #523

Does Your Team Play to Win?

frog huddle

Every sport the team has a huddle to confer the next best strategy. 

Are you doing the same?

Your team is differently comprised than that of athletes.  Most likely you have a virtual assistant, graphic designer and I.T. person available, a bookkeeper and/or accountant, and associates with whom you brainstorm.  The most important question you can ask yourself is,

"Are all of your team players truly on your side and helping you to
move beyond current goals to your grandest vision?"

In addition to the usual players, I have two team players with whom I am proud to work.  

First team member:  Valeri Bocage hails from New Orleans or in her words, N'awlins, where she had a successful career with Landmark Education as a trainer.  But then… Hurricane Katrina hit causing Valeri to lose everything.  Did that little obstacle slow her down?  Not even slightly. She traveled to San Francisco where she built Powerful Women International – chapters are now thriving in 10 countries with more coming.

Second team member:  Sharon Hooper, located in Sedona AZ, and I met through an online collaboration dedicated to teaching social media and conducting business with heart.  We became friends and associates.  Sharon is a creative master with her specifically designed Vision Mapping Strategies to help you get your deep down desires on to paper and out into the world for all to witness.

The three of us are committed to helping entrepreneurs succeed and have joined forces to bring you our Business Retreat, Mary 4-7 in the Sonoma Wine Country .  Our program is designed to help you sync your mind, body and spirt and find success beyond what you thought possible.  We will be teaching you the best of what we know to help you achieve your dreams.  

Call (800) 704-1499 with any questions and register today.  Bring a friend to receive a 15% discount for both of you.

Commitment to education, whether seeking a job, planning your career or building business is a requirement for continued success.  Others will take note that you are on top of your game.  This becomes your marketing message and business development serving to put you in the leadership spot.  

When you take the required steps to grow, you become unstoppable ~ making yours the winning team and attracting the right job or clientele.  Most importantly you enjoy the very Smooth Sale!

 

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #522

Your Happiness Meter Rating Determines Your Outcome

We will stay forever

In conversation with "Susan" today, she portrayed a different person.  Difficult circumstances had previously brought her energy to almost 0 and her joy was definitely gone.  However, upon recognizing new possibilities in her work, hope and determination returned.  I immediately expressed delight in hearing her renewed spirit and happiness in her voice. 

We then proceeded to having a conversation about our "happiness meter" and the effect it has on attracting the right job or business opportunity and clientele.  Should you be in the doldrums, no one will want to work with you in any capacity.  So it is of great importance to begin recognizing what it is about your life right now that makes you happy whether it's another person, an event or thing.  

Expand upon what you want, how the one piece of happiness you currently have may be involved, and how you will make your future better.  Then take steps to implement the better future.  You will find your rating on the happiness meter increasing as the excitement begins to build.

Meanwhile, Susan and I discussed a mutual friend whom I described as incurably happy no matter what unfolds in her life.  She is forever optimistic and continually reaches out to help others.  This act of helping others, I just read, will in fact increase your feeling of well-being.  So this may be the perfect place for you to begin to increase your happiness level.

Whichever route you do take, just know your happiness meter is actually a large piece of your marketing and communication messaging.  It will affect your attracting the right job, prospect, client and future sales.  As you implement the steps, you will attract far greater success and encourage the Smooth Sale! 

Should you desire a clear vision with path to achieve your deep down desires, creative ideas to expand your business and find success more quickly, please consider our Wine Country Business Retreat.  Contact me for questions.

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #521

Communication techniques create better results

Emotional High-Five

 The manner in which you express yourself and your choice of words will either turn others away from you or attract their attention for great results.  

When you respond to difficult questions on an interview or answer challenging questions of a client you must be both agreeable and assertive at the same time.  Most of all, you need to speak with confidence (not arrogance) that you are able to get the job done.  

In other words, you must believe in what you are saying.  That belief comes from deep within and must be heard in your voice.  As soon as a quiver of doubt enters your voice, that doubt will be magnified in the vibration of the sound.  

If you are a person who becomes nervous on interviews or appointments, I highly recommend you take a public speaking class.  There you will learn to command the techniques that deliver precisely that which you wish to communicate in words, sound, posture and body language.  All of this combines to present a professional package to your prospect.  

When you are able to harness your belief and transform it into communication, you will attract the right job, more clients and greater sales.  Communication becomes your marketing and is most definitely your business development.   When executed properly, your prospect will soon become your client or the job interview will turn into your hearing HIRED!  

Upon having your communication techniques in control, you may then approach media with ease, infuse video for a wider reach on social media, and create a wider client attraction campaign to be heard.  Entrepreneurs who wish to grow their business methodically and successfully, you will wish to consider our Business Retreat May 4-7 in the Sonoma Wine Country.  

You will learn these techniques and leave with the mindset, vision and plan to be headed for a very Smooth Sale!

Share on Facebook

Attract the Right Job or Clientele: Sales Tip #520

Bring Disguised Opportunity to Light to Enjoy the Sunshine!

¿Que me ves? / What!?

Last week, I received an email from the President of a large organization thanking me for being a long-time loyal customer.  Today, I shared with "Alexa" that I immediately seized the moment to thank him for his acknowledgement.  Next, I proceeded to tell him about an opportunity complementary to the service he already has in place which offers a great likelihood it will further grow his business.  

Alexa's response was profound as she relayed she used to do just that but has become complacent letting things slide.  She further shared that most people are not even aware that these possibilities are opportunities in disguise.  

As a seasoned sales professional, my mindset recognizes any communication presents an opportunity to respond.  You just need to prioritize where your time should be spent.

Whether you are a job seeker wanting a desired interview or an entrepreneur seeking additional prospects, clients and sales, be fully aware of all that comes through to you albeit email, social media messages, phone, print, or video.  Where you instantly see, hear or feel a connection, you must respond – your business depends upon it!   When you do take the initiative to reply, you are catapulted into the leadership spot attracting further interest in you and what you have to offer.

Business development grows more quickly and easily when you are willing to take calculated risk with the attitude of "let's see what happens".  

You make the opportunities come to you and then find enjoyment in the Smooth Sale!

Share on Facebook