Attract the Right Job or Clientele: Sales Tip #528

 

Originality converts business into a thriving brand

Multi Grain Hoops

This week the active conversation topic was “Do you fit the mold?”  The question brought back not so fond remembrances of when I was expected to “behave as a typical female” relayed by some corporate salesmen who didn’t believe a woman could sell, and by my then friends who more traditionally believed “a woman’s place is in the home”.

 I never fit the mold because early on I learned to stand up for who I am and to compete where required.  I smiled thinking, “When you fit the mold, you become moldy.”  Moldy in this case refers to becoming stale. 

Following a script, conducting business or even living your life the same as everyone else, will bring you little recognition or reward.  It’s when you step out to take calculated risk, try your hand at a venture that sounds exciting, and continue to learn that you begin to find true reward.    You soon recognize the real you versus how others wish you to remain. 

When you are at a stage of your life ready to move on and become the person you are destined to be, this is the point where you truly begin to develop your brand.   Confidence to go forth and strike your fortune is usually the make it or break it aspect of your new venture. Usually confidence is the first area one needs to build upon.  The second is to forego any notion of giving up.  My favorite saying is,  “When you give up you will never know what was just around the corner.”

The third phase is now that you know what you desire in your career or business, you must prioritize which idea to implement first.  Just as you broke the mold for doing what you desire, you must also analyze what everyone else is doing.  Ask yourself,

  • How can I put a different spin on what’s being done?
  • Of all the ideas out there, what is missing that I may contribute?
  • What are the best techniques for communicating what I have to offer?

Dedication, trial and error, and perseverance are the keywords for implementing the answers to those questions.  Going it alone is very, very difficult – I can tell you that first hand.  What did help was on an annual basis was to invest in coaching.  However, I didn’t begin to truly thrive until I learned to collaborate and help promote others whom I admire.  Once this level of activity was reached, ideas began to multiply and business grew at a more rapid rate.  Along with it came brand development.

Others recognized the speed with which my colleagues and I are able to adapt, implement and move forward.  They repeatedly ask how we do it.  

Therefore, Valeri Bocage, Sharon Hooper and I once again combined forces to create the Entrepreneur’s Business Retreat in the Sonoma Wine Country May 4-7.  Everything we learned about moving from obstacles to success; dreaming, believing and achieving; how to utilize all media; and earning a returning and referring clientele will be taught.  My colleagues and I are committed to helping you further develop your brand and success.

For the Agenda and to Register, please visit: http://bitly.com/SmoothSaleBizRretreat or call us today at (800) 704-1499. 

We promise to help you make it a Smooth Sale always!

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Attract the Right Job or Clientele: Sales Tip #524

Taking responsibility brings increased success

Mantle Meditation

What has been your result the first time you tried a new project to deliver to a client?  I'm willing to bet it took more time than you anticipated and possibly there was misinterpretation on both ends creating even more discontent on both sides.  This happens frequently, but how you handle the situation will make all the difference in your future success.

My philosophy on this is it is not the client's responsibility for your learning curve – a simple truth.  Once you understand everything that can possibly go wrong, you then have the formula for executing properly the next time around.  You will do so much damage by asking for the extra money, you will be sorry you did.  When you fail to take into account the clients' perspective and ask for additional money, you anger the client who then proceeds to tell everyone they know just how awful their experience with you turned out.  It will turn off future prospects and prohibit further business.

Consider the learning experience to be worth far more than asking for a couple of hours worth of extra money from your client.  When you explain the extra steps you took on their behalf, deliver calmly and bill according to the original terms, you will have a very satisfied client. Your branding and business development will take off in the right direction.  Your marketing message becomes you are of the mindset customer service matters as does building relationships with your clientele.  Take into account all perspectives involved to understand the best path in order for everyone to feel as if they have benefitted.

Good word of mouth will spread helping to attract larger audiences and sales.  And most likely you will earn repeat business, referrals and testimonials.  For more insight on how to work with clients, you may wish to pick up a copy of "Nice Girls DO Get the Sale" .   In terms of interviewing, in every conversation you must understand the motive and desires coming from the people interviewing you.  Only then will you know how to proceed.  You  may read more about how interviewing follows the sales cycle by reading, HIRED!

And should you desire in-depth knowledge of building your brand, utilizing all media, moving from obstacle to success, and getting your daydreams into the real world, seriously consider our upcoming Business Retreat, registration is closing soon.  Call us at 800-704-1499 with questions.

Our philosophy of moving from the client's perspective first is the hallmark of The Smooth Sale.

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Attract the Right Job or Clientele: Sales Tip #512

Lead to be the Leader and Successfully Develop Business

Supping

This past week it became evident many people do not know they need to take control of their meetings with prospects and clients.  This does not mean continual talking but instead it refers to asking questions, listening and clarifying for better understanding as to what's being said.

Rules of etiquette apply to taking the lead as well.  When you ask someone to meet you for coffee or lunch, you are the one who should offer to pay.  Settling into your chairs comfortably, begin the conversation by asking "What's new?"  Only in this manner will you quickly get to know what's important to the other person.  After they fill you in on everything, you will clearly know how to position what you have to say.  This type of dialogue serves to develop the conversation and encourages your prospect to become your client.  

On interviews, it is up to you to say something nice as if you just entered the person's home.  Then you thank the person interviewing you for their time and consideration as you begin to sit down.  Smiling, thoughtful answers and asking thoughtful questions in return will help put you on track toward being in the lead candidate position.  Working toward commonality by building the relationships will further establish you as a preferred candidate to soon hear HIRED!

As you conduct thought provoking meetings, your underlying marketing communication message is you are a well seasoned person and one whose services should  seriously be considered.  It's also an indication that your customer service policies are top notch.  You will be the one enjoying a returning and referring clientele ~ the mark of a very Smooth Sale!

P.S.  For a comprehensive program regarding how to grow and sustain and successful business, please consider our Business Retreat May 4-7.

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Attract the Right Job or Clientele: Sales Tip #511

Analyze Opportunities for Greater Success

The Fortune Teller

Yesterday was quite a day with all types of "opportunities" presented to me.  On many levels, I am very fortunate to be a weekly contributing author for Dan Schawbel's highly trafficked PersonalBranding magazine site.

Writing about branding is a constant reminder to be of the mindset to always remain in integrity in all you do.  Consistency is key in your marketing message, business development and client attraction mechanisms.  The same holds true for job applicants about to go on an interview or accept a new position.  Unless you have a mountain of bills to pay, will the position offered help advance you career and allow balance between home and work?  

In all cases, you need to know your priorities and what you are willing to forego before accepting the opportunity presented.  Unfortunately the so-called opportunities presented to me yesterday appeared to be more opportunistic for the other parties so I declined them.  All transactions require a negotiation.  

My goal on all requests is to make certain it's a fair fit for everyone.  In a few cases, I replied back, "I will be willing to consider this if you can explain to me how this will be beneficial to all concerned." Of course, I never heard back.

When you stick to your belief about business, vision and your plan, you will find greater success.  People will admire how true your brand really is.  They will be attracted to you enabling development of relationships.  Great customer service added to the mix will invite a returning and referring clientele.  You now have the key for a very Smooth Sale!

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Attract the Right Job or Clientele: Sales Tip #509

Good Customer Service will Advance to Increased Business

Art Dealer Mickael Casol - Christie´s New York

We finally entered the 21st century by purchasing a new television.  Compatibility with the boxes and wiring were an issue so my husband went to the cable company store.  He was handed a brand new cable box free of charge.  

Happy with the new toy in hand, my husband went to install the new hardware.  Unfortunately it did not work particularly well and to the point where an appointment was arranged to have the cable people personally stop by to help.  Upon their arrival, they admitted we were given a dead box.  They exchanged the box and installed everything quite efficiently.

Only upon their leaving, I went to make a business phone call.  It was strange that voice mail did not pick up, so I tried multiple other numbers including our home number.  The same busy tone was heard without voice mail kicking in.  

I called the company to get help.  After 5 minutes of screening, I got through to a representative.  Within two minutes we were disconnected.  I had to re-dial and make all the selections once again.  

The woman who answered said, "We don't have your business phone on file so we can't help you."  I retorted, "It is your employees who caused the problem so you will need to fix it."  After having wasted much time, all was finally resolved.

The point I'm making is do your very best upfront.  All of this nonsense could have been eliminated if the original box had just been tested prior to handing over to us.  

It is no fun to continually be fully dependent upon solely finding new prospects.  The art of building a thriving business is dependent upon the earning of repeat business, referrals and testimonials.  When our contract is up and the fees go way up, you can bet we will search for another company to deliver similar services.  

Hiring companies should heed their employee revolving door.  Are you losing employees due to ill treatment and how much is it costing your company?  The next time someone comes in well prepared on the interview think ahead to how long you will be able to keep them in your employ.

Customer service policies are a large part of your marketing communication effort, build your brand.  The policies will help differentiate you from everyone else when you execute well.  Be of the mindset to Build relationships with everyone, and, most of all, communicate well that you are there to serve.  

Encourage a returning and referring clientele – you will only then enjoy a continual Smooth Sale!

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Attract the Right Job or Clientele: Sales Tip #508

Get on The Quick Path to "YES"!

Morning

Frequently I am asked how i am able to seemingly get whatever it is i desire.  The short answer is, I make it very easy for the other person to say Yes!  Truthfully, I have written about this before but the question keeps arising about how I do it.

As I move about my business, I get to know people in my network well.  Those with whom I believe we have synergy, I meet with them to get to know personally and what their goals are.  Only when you know what your prospect or the hiring company needs, wants and desires, will you be able to provide what they seek.  Only by asking and hearing their answer will you know if you are able to deliver what they want.  

The next questions to ask are, "How do you want it delivered and by when?" or "How soon will you be making a decision, and what traits will your preferred candidate possess and do I appear to be in that category?"  Most job seekers will not ask that last question, but it shows gumption on your part and I must say for sales it's a requirement.

Today I was asked how i was able to get two publishers for my two books. The process began with my making it easy for each publisher to say Yes.  They did not have to take a chance on my completing the manuscript as so many authors expect by offering only 3 chapters upfront.  Instead, I wrote the entire book, hired an editor upfront and a graphic designer.  With help, the publishers were then approached and provided the entire manuscript.  

Of course homework was done researching the appropriate parties.  In the case of Nice Girls DO Get the Sale, the first publisher approached said Yes, and in the case of HIRED!, the manuscript sold within 4 days.  These are highly unusual statistics for acquiring a publisher, but ti's the sales techniques that make the difference.

Business development, sales, branding, marketing-communication, media, and being goal driven all lead to building a dynamic business.  May 4-7, I will be providing a Business Retreat covering all of this subject matter including the beginnings of how to write your book.  I will be joined by Sharon Hooper who will provide vision mapping along with a personal roadmap to achieve your vision; and Valeri Bocage will train on how to work with obstacles to provide the path for new opportunities.  Should you desire more information, please visit. our Business Retreat page.  And feel free to write or call with questions.

Our goal is to get you on the quick path to hearing Yes!  for increased clientele, sales and building the successful business you desire!  Our promise is you will learn how to conduct a Smooth Sale!

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Attract the Right Job or Clientele: Sales Tip #507

Who Comes first – the Client or You?

Going to town on Saturday afternoon, Greene County, Ga. (LOC)

When we are motivated to get the interview or convert our prospect in our newest client, we are "in the zone" with intent and our mindset on the end result.  However, it's important to be aware of others whose circumstances might put our goals on hold for a bit.  This is frequently the deciding factor between getting the job or the sale and not.

Just this morning, I had two such incidents occur.  One call pertained to a speaking opportunity and the other to a potential sale.  "Jill" shared a family member took a bad turn for the worse and may not make it, while "Anne" was under deadlines that sounded insurmountable with staff being out ill.  

Without hesitation, I told Jill there was no hurry on my end and to do what she needed.  Whenever she is ready to speak, I will be too.  Given Anne said this week was out of the question to meet, I asked about next week to which she agreed on a date.  Both women expressed appreciation for my not pressuring them to move forward more rapidly as I have seen many people do.  Their appreciation will translate to a more serious consideration of what I have to share when we do finally meet.

Waiting on the other person's terms is part of a negotiation as well as a technique for building relationships.  Your communication style is your marketing and pre-sales for business development.  Being focused on the client or hiring manager's needs will help put you in the leadership position.  And paying attention to excellent customer service will work strongly in your favor.  

While it appears the client comes first, it is you who gains what you are seeking in the end – including repeat business, referrals and testimonials making- for a very Smooth Sale!

FYI:  These and concrete business development techniques plus more will be taught at our upcoming Business Retreat.

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Attract the Right Job or Clientele: Sales Tip #504

Are you "Crazy Good"?

Chad Petree & Sisley Treasure (Shiny Toy Guns)

I admit it, a family member got my husband and I hooked on American Idol.  Last night one contestant in particular was called "Crazy Good!"  It was definitely the case.  

The declaration transitioned into my connecting how one treats customer service policies, interviewing proceedings, career management, and marketing to prospects and clients.  When someone refers to you as crazy good, it becomes part of your brand.  

Now those exact words may not be chosen to describe you, but, are you receiving testimonials and referrals without asking?  It's worth your time to analyze where you stand on this measure of business.   My book, Nice Girls DO Get the Sale: Relationship Building That Gets Results, speaks to these very techniques to improve your stature in the world you serve.  HIRED! How to Use Sales Techniques to Sell Yourself On Interviews adapts those skills to the interviewing process.

When you strive to always do your best, you are naturally seen as the leader and expert in your field.  Your actions also reflect seriousness about your talent and delivering your best to others.  Being consistent in this endeavor becomes both a part of your business development and marketing-communication to the world that you are the one to be taken seriously. 

Job seekers and entrepreneurs, you know you are on to something when interviews and business come to you by referral.  This is the sign that you too are crazy good and defines a Smooth Sale!

 

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Attract the Right Job or Clientele: Sales Tip #503

Your Intuition will help you meet your goals

The Introvert B3

Have you ever had a "feeling" or "thought" that an avenue for pursuing business or a job will be best put on hold for a while?  This happened to me twice the past week.  Each time it turned out to be a very good thing I paid attention.  Accordingly, I encourage you to pay attention to your intuitive thoughts too.

Often we hear all decisions are a matter of mind over matter, but I don't believe that's true.  Many times other sensory perceptions matter too.  When you take the time to really listen to what's being said, not said and avoided, you will hear more.  

On interviews and in appointments, observation of facial expressions and body language when speaking with prospects and clients will provide you with many clues of how to present your information.  Lastly, tone of voice and range in different areas of the subject matter will say a lot too.

My most recent example was of knowing I needed to call "Joan".  I couldn't explain my inaction but for two weeks I put the call off.  As a sales pro, this is very unlike me.  And then, today, I noticed Joan clicked a particular link on my newsletter leading to the very information on which i wanted to approach her.  The introduction was made for me automatically.  I then picked up the phone to instantly be granted an appointment for us to meet.

The next time you feel blocked from doing what you want, consider why that might be.  Hold off a little while to see if better timing may appear.  However, if it doesn't come in a reasonable time period, then pick up the phone and make it happen.  Keeping in communication in a variety of styles and times are key to business development and reaching as many people as possible.  

Just by keeping in touch, you deliver the marketing-communication message you are the leader with the expertise and people will want to hear what you have to say. This is how you attract more a larger clientele and more sales or the job you desire.

Should you be in need of sales, business development, marketing communication, vision mapping, and confidence building plus wanting elements of how to write a book – please consider our Business Retreat May 4-7 in the No CA Sonoma County Wine Country.

Building relationships and keeping your mindset on excellent customer service will produce many a Smooth Sale!

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Attract the Right Job or Clientele: Sales Tip #498

Do you remain current with trends?

Dzogchen

Yesterday I was emailed a long list of all the stores Borders will be closing as well as the fact they are in Chapter 11.  For many Borders was a favorite bookstore and it is sad to see them leave our towns.  While the stores were beautiful, they did not remain current with technology trends.  Slowly their customer base eroded.

Whether you are a job seeker, own a thriving concern or an entrepreneur, you must always consider where you stand in the world of advances.  Through the years, many big technology companies left us as have small startups. No one is immune.  Consider where you are today, and what you need to learn and implement in order to position yourself for the future. Meditate your next best move and the possible outcomes from your intended endeavor.

The good news is slow economic times are the best times to acquire the knowledge you need.  It's critical for interviewing that you sound current, and your customers will remain loyal when you put in the effort.  A friend taught me we are all students and teachers.  My style is to learn and then teach others.  

I have relationship building and selling, business development, customer service, branding, marketing-communications, and social media now in my repertoire.  Video technology came to my attention and I'm grasping how to utilize and teach others the same.   Click here to view my 1.5 minute video.  Being of the mindset to always study and place yourself ahead of the general population puts you int he leadership position attracting the right  job and clientele.

As I have learned all of these techniques, they were implemented into a comprehensive workbook.  The teaching phase is coming May 4-7 in the format of a Business Retreat in the Sonoma County Wine Country.

My friends, Sharon Hooper teaching Vision Mapping Strategies, and Valeri Bocage, Founder of Powerful Women International and previous educator at Landmark, will both be teaching too bringing a well-rounded business model into your hands.  Our motto is to "Sync your mind, body and spirit for successl" with your business to attract the clients and build the business your truly desire.  

Most importantly, when you strive to do and be your best – others get that watching you in action – and your endeavor becomes a very Smooth Sale!

 

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