How to Build Loyalty
Building loyalty in person and a following online are rather easy. All that is required is friendliness, consistency and a desire to serve others. This applies both to interviewing for the most desired job as well as business development to attract a returning and referring clientele.
The conversational technique that many overlook is that they begin and end with themself rather than getting the perspective of the intended employer or client first. It's almost impossible to know how to direct the conversation without fully understanding first, through question and answer, what is of most importance to the other party.
An excellent beginning question is to ask, "You must be so busy, why did you take the time to speak with me today?" There is no denying time is of the essence for most everyone today so there has to be an underlying reason and interest in what you potentially have to offer. The next steps are to uncover what these may be and to proceed in a friendly way. The human or heart-to-heart connection between all parties is what will make the difference. Speak with confidence but not ego, and enjoy the conversation!
It's the non-salesey approach that out performs any other technique. This is true in your personal life and applies to just about everything you desire in life. You may view this as negotiation or mediating, but that is how everyone comes to agreement. By understanding one another's point of view, you are more easily able to meet in the middle. You will be far more likely to hear SOLD! or HIRED!
This style will build a returning and referring clientele ~ the definition of a Smooth Sale!
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