Are you aware developing Relationships is more important than text-book sales?

Advanced sales training will tell you that the quickest way to a sale is to first speak to the top level executive. The CEO, CTO, CIO – they all know what the company needs and wants. Anyone else in the corporate environment will need to seek approval and will do so by taking their time to make certain everything is lined up perfectly before presenting to their superiors.

But what if you already have begun a relationship with an administrator who is very pleasant to work with and very helpful? Would you suddenly bypass him to get to the executive?

My advice is you must build relationships with everyone you encounter in a particular company. So if you have begun already worked with an administrator, then you need to seek their help first. Otherwise, bad feelings will arise and may ultimately hurt you in the end. Business development takes place within a company as well as among many. You want the sales cycle to flow smoothly and you do so through your communication and leadership ability.

When you read “Nice Girls DO Get The Sale: Relationship Building That Gets Results” published by Sourcebooks, you will realize that whether inexperienced or experienced, your relationships come first and they are part of your marketing and branding effort. If you were to focus on one strategy, it would be this one for your prospects to become clients and to close more sales. Each will become a Smooth Sale!