Are your family relationships similar to that of your clientele?
This past weekend, I had an ah-ha moment. For the first time in decades, all of my relatives behaved as friends. It was wonderful and now rather than dreading the visit, I look forward to return engagements.
The ah-ha is to reflect over the past year on how you treated your clientele. Were they simply a means to an end such as revenue? Or did you pursue building relationships with each prospect and client, a process which contributes to further business development and a loyal clientele?
My purpose today is for you to determine where adjustments need to be made as you pursue business in 2009. As you proceed, I encourage you to always lend a helping hand and treat your clientele as friends. You will close more sales, they will be larger, and you will continually earn the Smooth Sale!
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