Are you attracting a wide enough audience to make sales?
Today’s quesiton comes to mind after visiting a couple of my all-time favorite stores this past weekend. Although these two stores are higher end, in the past, I was always able to find one or two items during their sales. However, upon entering each, it was noticeable that very few people were in the establishments.
Upon further examination, it appeared the two stores in mind were now catering to the very wealthy. Instead of one or two floors devoted to haute coutere, they now included their entire inventory to that caliber. Not only were there few people but no one had a purchase in hand. In this economy and my opinion, they killed their business development and customer relationships. I soon walked outside.
It’s true 2009 is one of a slow economy. So the next question is, as an entrepreneur what can you do to expand what you offer in order to attract a wider audience yet still keep the integrity of your business? It’s worth considering and taking action if you are able. This one action will put you on the path to closing more sales as well as enjoying a Smooth Sale!
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