Do you know who is your best customer?
I learned long ago that your current customer is your best customer for a number of reasons:
1. You already have familiarity so much time is saved writing a new order
2. A happy and current client will become your sales staff telling everyone how good you are
3. Current clients provide you with repeat business, referrals and testimonials earning you far more money
Keeping this in mind, an acquaintance let me know she read the tips in my book, “Nice Girls DO Get The Sale”. She makes it a practice to contact a set number of prospects and clients on a daily basis. The end result is that although most are having a bad year, she is having her best year yet!
Building relationships and attention to customer service on a daily basis will keep your prospects and clients happy, improve your mindset, and your business development and marketing efforts will build with ease. You will close more sales. And like my associate, you will enjoy the Smooth Sale!
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