Close More Sales: Tip #83

Someone I know hired another to represent her as a speaker. The hiree had a reputation for knowing the right event planners across the country and having a good working relationship with them. My friend signed up as a charter member of the Speaker’s Club to be represented as a national speaker.

Months went by but nothing was heard. Finally, my friend called to see what was happening. Only then was she asked to send in a professional video. Her video was immediately sent but again did not hear back. Once again she followed up with a phone call and here is what she was told:

“The event planners want you to travel and speak for free because you have the ability to sell your products and services from the stage.”

The woman in charge of the speaker bureau should have done her homework up front. She should have known this fact prior to ever accepting anyone’s money. My friend will never renew services. Imagine if the speaker representative is ever asked for references what her current clientele will say. Instead of good word of mouth she has built bad word of mouth. The lack of knowledge upfront of how an intended service will be greeted will kill anyone’s business.

To better ensure success, adapt the mindset of the Girl Scout Motto, “Be Prepared.” This will help to build relationships further, attract more prospects to your funnel (marketing effort) and you will close more sales. Most importantly, they will be a Smooth Sale!