The clerk not only knew nothing about customer service but missed the opportunity to build relationships with her prospects.
My friend and I walked into an upscale boutique shoe store over the weekend. Sharon was definitely interested in finding the right pair of shoes. But she was frustrated that neither of us could find the price on any of the displayed pairs, so she said something to the clerk.
This was the perfect opportunity for the clerk to point out the hidden spot where the price tag was placed to help Sharon, her potential customer. A smile, friendliness and quick response were all that were required to increase Sharon’s enthusiasm for the shoes. Instead, the saleswoman barked at us, “All of our shoes are marked.”
The tone of voice and choice of words left me not wanting to do business. Sheer frustration led Sharon to pointedly ask to be shown where the tag was placed just to satisfy her curiosity. At that point it didn’t matter whether the shoes were of good value or not, we walked out the door.
When you change your mindset to prospect-customer first, building the relationship and being helpful, your sales will soar. Most importantly, they will be a Smooth Sale!
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