Attract the Right Job or Clientele:
Combining a social element with business invites creative thought. Consider how you may mix the two for a fuller sales pipeline.
My Story
On occasion, I will go out to coffee or lunch with a business associate to catch up on the news or become more familiar with one another. Invariably, new ideas arise that promote motivation for pursuing next steps. In the meantime, we enjoy the ambiance of the environment and further build our friendship.
Last week’s casual lunch shed light on how much an associate and I have in common of a personal nature. And by the time we parted, I was provided with two ideas that are currently in the research stage. On my end, an offer of introductions was made for when the time is right. At the end of lunch, we both eagerly agreed to meet socially for business on an on-going basis.
Some companies similarly mirror the idea of engaging in social activities to encourage creative thought. One such non-profit sent invitations for a Happy-Hour get-together to all its members in the area. It has been a long while since we have seen one another. With delicious food in hand, and reconnecting, the conversation promises to be highly energetic.
There is a note of caution, and that is to be careful with the amount of alcohol one consumes. I have been witness to social events where egotistical salespeople and management gave away inside information. After the fact, they lost business, and one person was put on notice regarding his job.
The best plan of action for growing sales is to combine social with business with the purpose of becoming familiar with the people involved. Relationship selling gets the results you seek.
Your Story for Combing Social and Business
Pressure can be fierce in the corporate environment to make your numbers. For entrepreneurs stress is sometimes quite high with the fear of not bringing in enough business. These two states of mind often contribute to focusing strictly on the sale and not the person. The lack of being professionally personal has prospective clients questioning the motive and trustworthiness for doing business.
Consider if you:
- Strictly talk business
- Show little care about your clients’ personal lives
- Enjoy exchanging personal notes about life with clientele.
Create a list of your loyal clients. Decide if it’s time to treat some or all to coffee or lunch and get to know them better. If you are in a position to host an Open House or invite a group to an event venue, think about who you will ask and how you will treat the guests as they arrive. This combination of social and business requires much planning.
Another way to achieve the same effort is to attend online conference calls or in-person networking events. Listen carefully to the conversation to hear where your ideas may be of help. Offer insights and introductions that make a lasting impression. People will be forever appreciative. And many will reciprocate in some manner to further your endeavor, too. It pays off handsomely to combine social and business.
Sales Tips for Combing Social and Business
- Remember the person behind the client
- Give each person the attention they deserve
- Build relationships and goodwill
- Develop understanding between yourself and those you meet
- Avoid dismissing ideas of others but research them first
- Be the one to offer introductions and insights for improvement
- Show appreciation for referrals and suggestions that come your way
- As your budget allows, treat clients to coffee or lunch
- Create special events to shower appreciation for clientele
- Celebrate Success!
For More Insights: Visit Elinor’s Amazon Author Page
“Communicate to Attract Interest”
Be A Story-Teller
As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired.
Today’s insights are provided to help you achieve the Smooth Sale!
RESOURCES FOR PERSONAL AND BUSINESS GROWTH:
Advisorpedia Publishes information to help advisors build their practice, and those having interest in the markets choose investments, and find inspiration.
BizCatalyst360 Presents a life, culture, and biz new media digest serving as a hub of creative expression and personal growth
CatCat Build your future one skill at a time.
For Book Lovers Only For Book Lovers Only introduces you, the book lover, to new and exciting authors and works of fiction and non-fiction.
GetCiara Make remote your unfair advantage.
Greg Jenkins Consulting LLC – Helping organizations realize the value of diversity to build inclusive, evolving high-performing cultures.
Inclusion Allies Coalition “Everyone is welcome here.” Learn more to train teams, and join the advocacy program.
Internet Advisor Find the internet service right for you among 2083 internet providers across 36,380 cities, plus Cellphonedeal compiles great deals on phones, plans, and prepaids to furnish you with the best options in your area.
Kred Connect with top rated influencers to learn from and grow your networks.
LinktoEXPERT “It is not who you know – it is who knows you and what your expertise can do for them plus understands the value of hiring you.”
Lotus Solution LLC Helps organizations create diversity and inclusion to ensure a fair and just workplace, through customized consulting, training, and keynote speeches.
SalesPop! Purveyors of Prosperity; how to compete against yourself to excel in your career.
Vengreso Provides easy-to-follow on-demand sales training for LinkedIn.
Vunela Provides a unique opportunity to view Videos and read articles by World Leaders.
WebTalk is the one-stop platform Build your marketplace and grow social connections.
Women’s Information Network (WIN) An education-and-event-based Global Community of Women Helping Women Worldwide Live Their Best Lives through Celebration, Self-Improvement, and Service.
