Good Business

But is it good business?


A company that promises to hold the interest of small business first and intervene on their behalf has another side to it:

Last year, I decided not to renew my membership. The salesperson exclaimed she had just put my company into the directory going to thousands of other members and entered me for a contest. Amazed by her doing so without first asking permission surprised me, but I said okay for one year. She was then on one year’s notice that my membership would be cancelled.


This year, I was called three different times that my membership was about to expire. I explained what transpired and that I would not renew. The company should have made a notation in their database. On the last call today, the representative would not let me speak, kept cutting me off and then tried the guilt routine telling me how she gave me bonuses and that I had an obligation to continue the membership. I firmly declined.


Do you believe it is good business to sign someone up for a bonus without permission and then expect them to continue membership? Do you think it is wise to hound previous clients for continued support?


Wouldn’t it be wiser to ask the client why their business was withdrawn and learn from the reasons provided? This is the path to relationship selling. Learn from errors and move on -you will be wiser and it will be a Smooth Sale into the future.