Attract the Right Job or Clientele:  

How to Build More Sales Through Better Relationships

In today’s business climate, you are with your customers wherever they go. You’re in their Twitter feed, you’re on their Facebook wall, you’re in their pocket when they leave their houses.

OK, that last one isn’t literal. But if they have a smartphone, which they do, they have access to you 24 hours a day from wherever their day takes them. That’s a lot of touch points, and those touch points have to be monitored, maintained and nurtured if you’re going to build sales. Building sales, after all, requires building relationships.


Work to build relationships more than you work on your sales techniques.

The Full, 360-Degree Picture Starts with Clean Data

As discussed in the article “Gaining a 360 Degree Customer View,” marketing to customers involves understanding customers. Taking in as much data as possible – and that data has to come from a variety of sources – is a good first step. That data is going to be unstructured, but gathering it has to be a prerequisite for efficient CRM. However, huge sets of clumsy, un-actionable data isn’t going to do the trick. Clean your data by dumping duplicates, filling information gaps and correcting errors. Data cleansing has to be done meticulously and regularly.

People are Unique, and So Must Be Your Email List

Relationship building has to be based on your ability to segment your customers when you communicate with them. Segmenting your email list not only reduces the number of people who will unsubscribe or exile your messages to the spam folder, but it increases click-through rates. By releasing individualized emails that were designed for distinct groups, you can make your messages far more personal and far more pertinent. Segment by sales funnel drop-off level, basic demographics, source of leads and prospects, or interest in a particular service or product. Your email list – like every communication vehicle you have at your disposal – should be as individualized as possible.

Engage and Solicit Feedback

This one should be gospel by now, but it is still neglected by so many marketers: Use social media, apps, email, text message marketing and every other connection you have not only to announce, but to engage. Use social media to listen more than you broadcast. Create hashtag campaigns that are designed to pick up feedback. Enable responses on your SMS campaigns and concern yourself more with reviews than you do with the number of followers you can rack up.


Segment your customers to make emails more personal.

Sales are based on relationships. So many different avenues need to be monitored and maintained that it can be hard to keep up, but keeping up with your customers is how you increase sales. Segment them into groups on the most granular level possible. Clean your raw data before you try to mold it into actionable information, and most importantly, don’t just sell – engage!

Andrew Lisa is a freelance business writer who covers digital marketing and advertising.

Following Lisa’s insights will lead you to the Smooth Sale!

For More Insights:   Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen. https://amzn.to/39QiVZw HIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best-seller. https://amzn.to/33LP2pv Visit Elinor Stutz' Author Page on Amazon: https://www.amazon.com/Elinor-Stutz/e/B001JS1P8S

               Be A Story-Teller

As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired. 

Today’s insights are provided to help you achieve the Smooth Sale!

RESOURCES FOR PERSONAL AND BUSINESS GROWTH: 

Advisorpedia  Publishes information to help advisors build their practice, and those having interest in the markets choose investments, and find inspiration.

BizCatalyst360  Presents a life, culture, and biz new media digest serving as a hub of creative expression and personal growth

CatCat Build your future one skill at a time.

For Book Lovers Only   For Book Lovers Only introduces you, the book lover, to new and exciting authors and works of fiction and non-fiction.   

GetCiara  Make remote your unfair advantage.

Greg Jenkins Consulting LLC Helping organizations realize the value of diversity to build inclusive, evolving high-performing cultures.

Growth HackersHelping businesses from all over the world grow with lead generation, growth marketing, conversion rate optimization, data analytics, user acquisition, retention and sales.

Inclusion Allies Coalition   “Everyone is welcome here.” Learn more to train teams, and join the advocacy program.

Internet Advisor Find the internet service right for you among 2083 internet providers across 36,380 cities, plus Cellphonedeal compiles great deals on phones, plans, and prepaids to furnish you with the best options in your area.

Kred  Connect with top rated influencers to learn from and grow your networks.

LinktoEXPERT  “It is not who you know – it is who knows you and what your expertise can do for them plus understands the value of hiring you.” 

Lotus Solution LLC Helps organizations create diversity and inclusion to ensure a fair and just workplace, through customized consulting, training, and keynote speeches.

SalesPop!   Purveyors of Prosperity; how to compete against yourself to excel in your career.

Vengreso Provides easy-to-follow on-demand sales training for LinkedIn.

Vunela  Provides a unique opportunity to view Videos and read articles by World Leaders.

WebTalk is the one-stop platform Build your marketplace and grow social connections. 

Women’s Information Network (WIN) An education-and-event-based Global Community of Women Helping Women Worldwide Live Their Best Lives through Celebration, Self-Improvement, and Service.

Share This