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Maintaining Motivation During Online Sales Training
Online multimedia can be an amazing platform, but it is essential to be maintaining motivation during online sales training. When busy, far-flung salespeople are on the road or at the mercy of a tight schedule, listening may decline unless the better approach is in place. It isn’t important whether you use Google Hangouts, a VoIP platform like Skype, or your company’s internal application. The most important element is the level of motivation and engagement of the particular audience watching from the other end of the computer.
Make your presentation authentic by making it your own.
Success in Online Training: The Three Ingredients
The article “3 Basic Needs for Inspiring Motivation in eLearning” describes three “pillars” that are the building blocks of successful online presentations. The first is autonomy – make the presentation your own. Yes, there are regulations and strict parameters that have to be respected. But go off-template and create a presentation that favors your strong suits. If you recite boilerplate copy, it won’t ring authentic, and your audience won’t buy in.
The second pillar is competence – play to your audience’s level. Work to learn how sophisticated, experienced and knowledgeable the viewers are – or aren’t – and match their level of subject competence. Deliver material in small, workable chunks and, if appropriate, give them feedback.
Finally, the third pillar is relatedness, which is a concept that encourages learners to support others who are interested in learning and to form mutual partnerships and symbiotic relationships.
Focus on the Fundamentals for Online Sales Training
Part of success is meticulous preparation surrounding the elements that can lift or sink any presentation, sales training or otherwise. Create sign-up sheets, solicit confirmations and make sure the date and start times are unambiguous. Test your equipment – hardware, presentation application and any outside elements you may include.
Use visual elements to present information – primarily numerical, data-heavy information – wherever you can instead of text. It is far easier to motivate your audience and keep them engaged when you speak to more than one of their senses. Slideshare offers tools that enable even novices to produce stunning visual content, and many sites offer excellent infographic templates. Start strong, perhaps with a short, but powerful video. Finally, conduct a dry run – go through the entire presentation with a mock group and solicit their feedback.
Visually dominant presentations are more likely to gain and hold your audience’s attention.
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Technology has taken much of the drudgery out of remotely hosted, online presentations. One thing, however, requires the human touch that only the presenter can offer – a connection with the audience. Tailor the presentation to suit your strong points, focus on the three pillars of online presentations and remember – always stick to the fundamentals.
Andrew Lisa is a freelance business writer who knows how to achieve the Smooth Sale!
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