Attract the Right Job or Clientele:
Position Yourself As An Expert Through
Effective Content Marketing
Content marketing is consistently creating and distributing informative, entertaining, or otherwise compelling content designed to draw a specific, targeted audience to the website where your product or service is showcased. Content could consist of articles, images, videos or infographics. Not only does good content marketing position you as an authority in your niche and draw customers to your website, but it also boosts search engine visibility.
Content marketing may be the quickest way to monetize a website by drawing traffic and increasing leads.
If They Come to You to Learn, They’ll Come to You to Buy
Consumers will always find time to research what is important to them, and if you can teach, you can sell. Creating and disseminating great content can make your authoritative material the source people will turn to when they are interested in your niche. You’re certainly credible enough to buy from or hire if you can be trusted to teach.
Linking and Learning
By disseminating authoritative content, you help yourself even when it doesn’t directly lead to a sale. People who recognize your content as credible and compelling are much more likely to link to it as a source for their own content. Once the natural, unpaid, organic links start piling up, Google will recognize your site as worthy of a high spot in the search rankings. To give the best returns to the people conducting searches, they put the sites their algorithm deems credible closest to the top of the first page, where virtually all of the natural search-based traffic is generated.
Bypass the Methods that Get Ignored
Advertising in the digital age is difficult. Subscription-based – and ad-free – streaming video represents considerable media consumption. Most television consumers have DVRs that allow them to fast-forward through commercials. Even targeted online ads are so ubiquitous that they are often ignored as they blend into the background. Content marketing, however, doesn’t barrage customers with information – it makes them come to you for answers.
Instead of chasing customers through ads, excellent content marketing attracts potential customers to you.
Good content marketing is something that people find on their own when they’re looking for information, usually before making a purchase. Providing something relevant that acts as a lure are a dramatic step up from the traditional, unsolicited 30-second spot – and it’s certainly better than a YouTube ad that runs for four seconds before the “click to skip ad” button appears. Use content marketing to attract leads, establish yourself as an authority, and convince Google you’re worth a great spot in the rankings.
You are positioning yourself as a leader in the public eye, making it necessary to ensure that your image is professional. While content marketing and making your presence felt is essential, you must be careful with the information you communicate and distribute. If you think the information could affect your image or reputation, you should seek out a company that can remove information online.
Using some of the same strategies as a job-seeker or to advance your career may unexpectedly catch the attention of hiring companies that will unexpectedly contact you. Become the expert, share your knowledge, and be found.
Andrew Lisa is a freelance marketing writer who covers digital marketing and website creation.
For More Insights: Visit Elinor’s Amazon Author Page
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Authentic Relationships Are Essential
Be A Story-Teller
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