Attract the Right Job or Clientele: Sales Tip #601

True to Your Plan

 

One of the most difficult things about business is sticking to a plan and budget when exciting "opportunities" are presented.  Likewise, when people are job hunting and an incredible "opportunity" is presented, some will jump at the chance to participate.  But this is where entrepreneurs and job seekers may potentially find themselves in difficult situations.

On occasion, someone will offer to promote you across the country "if… "  Creative people particularly can see the big picture and possibilities of the proposed idea.  So they may take a chance, and unwisely invest money in the offered opportunity or business idea.  Others will waste considerable time chasing a job opportunity that proves to be disappointing at best case.  These scenarios set the individuals back in time or even cause some to go out of business.  

Remaining true to yourself and your plan is paramount before accepting any opportunity whether from a friend or new employer.  Create lists of what excites you, what your inherent talents are, and your needs.  Decide which factors are most important to you.  Upon being presented with the next best opportunity, take the time to see if the particulars match with your preferred list.  If not, decline the offer.  

As a business owner, the ability to pay all of your bills must come first; everything else is secondary.  For example, a private desk in a quiet space is almost mandatory but the type and quality is more a question of luxury.  A chair at the desk is a requirement, but an ergonomic chair may either be a requirement or a luxury dependent upon the person doing the purchasing.  Should you happen to be in a need of office furniture, the following link will take you to a site that offers many excellent options:  http://www.arnoldsofficefurniture.com

And that last sentence is the point of this blog.  You have unlimited options on how to operate a business or accept a new job even though the employment market hasn't fully picked up yet.  By remaining true to who you are, you will build your personal brand and ultimately your business.  This is what puts you on the wave of the Smooth Sale!

Read Additional Sales Techniques:

(Paperback and Digital formats)

International Best-Seller: 

Nice Girls DO Get the Sale: Relationship Building That Gets Results 

and

Best-Seller:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

 

 

 
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Attract the Right Job or Clientele: Sales Tip #594

Customer Service Branding

 

A new lesson regarding the importance of quality customer service was learned this past weekend.  

On the inside, I was close to tears when I saw the gifts being opened at the wedding shower.  One by one, I recognized the need to ship the very heavy items back east.  I mentally calculated that the shipping would cost more than the gifts, and I was the one responsible for getting them there safely.  This was on a Saturday afternoon and we were leaving by plane early the next morning.  What were we to do?

Luckily a friend of the bride advised I take all the gifts back to the two respective stores where the bride-to-be was registered.  It was further suggested I explain the dilemma and that should they accept the returns without receipts, we would promise the same items would be purchased again on the east coast.  It was a lot to ask of the stores.

To my complete amazement, each store went a few steps further than I would ever dare to ask.  They both offered to not only take the gifts back, but to ship them for free.  On top of that they were giving patrons in-store coupons and voluntarily gave us the same.  So not only did we save a lot in shipping costs, the bride will receive her gifts without having to do anything, and she will also receive extra spending cash!

If you haven't guessed, the two stores involved were Macy's and Bed, Bath and Beyond.  They went so far out of their way for us, I have chosen to help spread the word of their incredible customer service.  This is the power of building business well so that others feel compelled to tell everyone they know about the outstanding experience.  It all leads to a continued Smooth Sale!

Read Additional Sales Techniques:

(Paperback and Digital formats)

International Best-Seller: 

Nice Girls DO Get the Sale: Relationship Building That Gets Results 

and

Best-Seller:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

 

 

 
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Attract the Right Job or Clientele: Sales Tip #578

Participation Is Sometimes Tricky

 

Have you ever been asked to collaborate on a project where you admired the participants but weren't quite certain about how it would be received?

I was recently asked to combine forces with distinguished others in complementary areas of expertise.  The underlying theme is how to succeed in whichever direction you are headed.  The project is meant to help and inspire audiences which I'm all for, but there was a nagging question to be quieted.  My concern was whether my connections would welcome the information.  

Time was taken to review all of the groups with which I have had contact over the years.  A few stood out as those that will appreciate what we are about to deliver and so they are the ones who will be in receipt of the information. 

Being in busienss requires remaining consistent and true to your brand.  When the next exciting opportunity comes along, consider all angles before you reply "No" or "Yes!".  When a project meets your standards, you will usually find a Smooth Sale!

Attend Summer Sales School – many courses from which to choose!

I will be teaching:

- Business development using Power Branding

Read Additional Sales Techniques:

(Paperback and Digital formats)

International Best-Seller: 

Nice Girls DO Get the Sale: Relationship Building That Gets Results 

and

Best-Seller:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

 

 

 
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Attract the Right Job or Clientele: Sales Tip #751

 

Realizing Obstacles and Strengths

 

NOTE:  Today's Guest Blog is from Lillian Brummet.

Apply her advice to interviewing and meeting with clients as it speaks to your personal brand.
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Once you have started the first few steps of releasing a product it is time to list potential resistance in the market, the reasons for it and how to combat the problems. This resistance list may include: a publisher's no-return policy, the lack of an advertising budget or personal marketing skills, limited availability for events, travel and mobility limitations and any other major or minor thing that may impede your efforts.

Then make a list of your strengths. Your personality will play a large part in the making of this list. For example, some authors may be comfortable speaking to very large groups, some may prefer intimate settings and others may not be able to leave their home (i.e. illness).

Enhance this list with other aspects about yourself that may get you in the door of a media outlet. For instance, you might write down: woman, mother, caregiver, gardener, and pet-lover. If for instance you are writing after retirement, you can target retirement groups as an audience. Perhaps you are a confident speaker and can host workshops on writing. If you have a green thumb you could host events such as giving away sapling trees for your environmental book event or tender rose plants for a romance theme.

Media tend to have highly targeted audiences, and this is where the key word lists come in handy – so by doing the right research, for example, you may open a door simply by being a female writer. These kinds of personal touches may be the key that gains access to the limited space in print media or gaining the attention of terrestrial and online radio programs.

Additionally, getting to know yourself through this list creation process will not only reveal your strengths and weaknesses, but also shows how you can effectively market your book.

~ Lillian Brummet: Award winning author, book marketing guru, owner of the award winning Brummet’s Conscious Blog, and both the host and executive producer of the Conscious Discussions Talk Radio show. (www.brummet.ca)

Read Additional Sales Techniques:

International Best-Seller:

Nice Girls DO Get the Sale: Relationship Building That Gets Results 

and

Best-Seller:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

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Attract the Right Job or Clientele: Sales Tip #698

Re-examine efforts that did not quite work out

Do you examine what you might have done better from all angles when something doesn't trun out quite right?

Whether interviewing, transferring careers or pushing for a new project and possibly a new client, the following is well worth paying attention to.

My philosophy is to always improve upon what has already taken place.  Learn from everyone and everything around you.  Observe, read, ask questions, and adapt to your style to make it a natural improvement.  Most importantly, whatever you choose to add the next time around, it needs to be consistent with the way you conduct business.

Someone offered me advice this week, but the words were out of kilter with my way of thinking.  The gentleman is viewed as an expert in his field.  Some might have been feeling obliged to follow his advice.  However, my belief is, If I were to proceed with the advice that wasn't in alignment with my principles, it would ruin my brand and ultimately my business.  So I thanked him for his time and declined the advice.

However, still wanting to proceed with the new idea on my mind, I sent out trial balloons on the internet to see what transpires.  My idea received the best and most unanimous feedback to date.  So I took the idea to trusted associates to get their insight and advice.  I am now encouraged that together we will come up with a great plan of action.

When you are told "no", "that won't work" or to do something that is not consistent with the way you work, it is your duty to rise above to find a way to make it happen just the way you prefer.  I'm somewhat of a renegade but this type of action is what has moved both my business and spirit forward.  My philosophy is "Yes You Can!" with a little tweaking!!!  

Put yourself on the wave of the Smooth Sale!

 

For more information
Read
:

Nice Girls DO Get the Sale: Relationship Building That Gets Results,
 

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

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Attract the Right Job or Clientele: Sales Tip #671

Keep Your Brand In Tact for All Occasions

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It was a family celebration and I asked a trusted family member what to wear - Tailored red suit or dressy black?  

The red suit had always been my power suit for when I was determined to be granted a special sale or the job I desired.  Although I had a hunch it was a "black dress code" I was delighted when I heard, "wear red".  

On the day of the event, I wore the red suit and a big smile for a number of reasons.

- There wre family members in attendance whom I hadn't seen in many years.  They could easily find me.  

- Due to the enthusiastic greentings, I was reminded that red is my brand and should remain loyal to the color.

- Those who didn't know me were curious enough to came over producing additional friendly chats.

Although color and dress code are an unusual example, remaining true to your personal brand works best in all regards.  No matter what's "in" at the time of business, interviewing or personal matters, your brand speaks loud and clear.  Everyone will know what to expect and recognize how they may count on you.  

Once your brand is clearly recognized, you are ready for the next step of branding or promoting your brand far and wide. You can imagine the importance for seeking work and expanding reach among potential clients.  Remaining true to your brand makes for a very Smooth Sale!

For more information read:

Nice Girls DO Get the Sale: Relationship Building That Gets Results,
 

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

Announcing Our Brand New Video Trainings to Fast Track 2012!

All of the products and services we offer and participate in are designed to help you achieve your goals more efficiently.   We offer business consultation, inspirational keynotes, team training and private coaching.  Call 1-800-704-1499 to let us know how we may best assist you.  Our mission is to help you achieve your very own Smooth Sale!

Proud to Announce:  OpenView Labs concludes ~ We are in the Top 25 Sales Influencers for 2012!

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Attract the Right Job or Clientele: Sales Tip #655

Old Dogs CAN Learn New Tricks!

black white red all over
 

"You can't teach an old dog new tricks" refers to older people not being able to grasp new ideas or converse with younger generations.  Their tired ways of doing things are too ingrained.  But I am very proud to say, I have proof that notion is incorrect!

Certainly among my peers, I was the first to join the social media craze to learn how it is to be used.  I immediately saw the potential and adapted my corporate relationship selling style to online.  Further building relationships online, learning to collaborate and learning to use all the mediums available including video helped greatly to increase my followings.  Social media and collaboration are a very powerful combination and turn the business playground into a level playing ground.  Anyone determined enough can win.

In this regard, the highlight for this old dog picking up new tricks came yesterday.  I normally do not boast but this is, in a sense, the end of a very long journey.  OpenView Labs created an algorithm to determine the Top 25 Sales Influencers in 2012 – I was included!  I will be forever grateful.

The reason I view this as an amazing achievement is due to the journey I took to get here.  My corporate sales career consisted of me manuvering around the men who thought women couldn't sell or didn't belong on the sales team.  It wasn't easy, but determination got me through it.  I view this listing as a pinnacle of my entire career.  Among the international selection, other women such as Lori Richardson and Jill Konrath were included too.  It speaks volumes for how our society is finally changing for the better.

I am more determined than ever to help those I may.  Please contact me if you are interested.  Here are a few possibilities to help you persevere to get you to your destination:

Relationship building and selling, plus perseverances will get you to goal – Motivation is all that's required!

Motivational Marathon: Happy YOU! Year – Create The Best Year Of YOUR Life

January 14-22 Virtual Conference featuring Multiple Experts - No Fee

January 19, 10:a.m. PT / 1:00 p.m. ET  - Elinor Stutz "Reach for your Star"

For more information read:

Nice Girls DO Get the Sale: Relationship Building That Gets Results,
 

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

All of the products and services we offer and participate in are designed to help you achieve your goals more efficiently.   We offer business consultation, team training and private coaching.  Call 1-800-704-1499 to let us know how we may best assist you.  Our mission is to help you achieve your very own Smooth Sale!

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Attract the Right Job or Clientele: Sales Tip #637

Rejuvenate Your Brand

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Build A Strong New Year

Your brand is a reflection of you.  Given we continually undergo growth and change, it’s a good idea to consider how we express our brand from time to time.  Year end is a great time to begin the practice.  This should be a practice of both career or business commitment.

What are you trying to attract and achieve next year?  How has your recent past experience elevated where you are? What will be the better ways to reflect and express your new brand status?

The more accurately you can pinpoint your brand, then your branding effort will be far easier to implement.  One of the more difficult steps for newer entrepreneurs is becoming your own cheerleader.  Making baby steps in that direction by succinctly expressing your brand helps you to gather momentum in building a team of cheerleaders contributing to your branding/marketing effort.  This comes in the form of collaborative partnerships and those willing to promote on social media.

Be the first to help others and the others will gradually rally around to promote you.  Every few months take note of where you are and where you are headed so that your cheerleading team will be on top of promoting your up to date brand.  More opportunities to get  to the right job or clientele will fall into your lap.  As the process develops, you experience the Smooth Sale!

More information for improving business, sales techniques or for interviewing may be found in either of my books:

Nice Girls DO Get the Sale: Relationship Building That Gets Results, and,

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

Need a little motivation to fast-track 2012?  

Consider the following:

 

Happy YOU! Year – Create The Best Year Of YOUR Life

January 14-22 Virtual Conference featuring Multiple Experts
January 19, 10:a.m. PT / 1:00 p.m. ET  - Elinor Stutz

SBA San Francisco
January 26, 6-8:00 p.m.
“Relationship Building and Selling through all Media”
455 Market Street, #600
San Francisco, CA 94105
415-744-6820
Registration Required

SBA San Francisco
April 24, 6-8:00 p.m.
“How to Quickly Write A Book and Sell More Copies”
455 Market Street, #600
San Francisco, CA 94105
415-744-6820
Registration Required

 

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Attract the Right Job or Clientele: Sales Tip #636

Your Biggest Vision

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Dreams Do Come True ~ Walt Disney

Have you ever fantasized about your career or business?  Is it a deep seated desire?  Have you ever expressed it out loud to anyone?

Frequently, we hold our desires secretive.  However, the first step in making those visions come true is to state them out loud to those in whom you may comfortably confide.   By talking about your dream, it becomes more viable.  You soon begin to contemplate the initial steps to be taken.  

Once the initial steps are taken and you seem to be on the right path, confidence builds to put a more developed plan of action together.  This is where the need to publicly announce your intentions and put a marketing or plan in place for the public to be aware of your project.  

Should your new project be career related, putting your brand in the public eye will position you as the expert and will attract possible offers.  I believe the following quote is also attributable to Disney:  "Dream it, do it, become it".  This slogan summarizes business development and heading toward making the sale and achieving your once secretive desire.

Need a little motivation to take action early 2012?  I highly encourage you to consider the following:

 

Happy YOU! Year – Create The Best Year Of YOUR Life

January 14-22 Virtual Conference featuring Multiple Experts

January 19, 10:a.m. PT / 1:00 p.m. ET  - Elinor Stutz

Motivation Marathon Free Webinar Series

SBA San Francisco
January 26, 6-8:00 p.m.
"Relationship Building and Selling through all Media"
455 Market Street, #600
San Francisco, CA 94105
415-744-6820
Registration Required

 

SBA San Francisco
April 24, 6-8:00 p.m.
"How to Quickly Write A Book and Sell More Copies"
455 Market Street, #600
San Francisco, CA 94105
415-744-6820
Registration Required

More information for improving business, sales techniques or for interviewing may be found in either of my books, Nice Girls DO Get the Sale: Relationship Building That Gets Results, and, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

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Attract the Right Job or Clientele: Sales Tip #623

Calculated Risks Generate Reward

Taxi
 

Find Your Reward Today!

My friend, "Mary", shared an unusual story today.  She is normally quite conservative but unexpectedly found herself doing something out of the ordinary.  Mary was in New York attending a conference and everyone there was expected to find transportation to the evening event.

The line waiting for a taxi was very long.  Mary was beginning to wonder if it were worth the effort to wait as the next event would be half over by the time she arrived, until…  Upon overhearing the couple in front giving directions to the driver that they too desired to go to the same hotel, Mary quickly walked over to them to ask if she might share the cab.  The couple looked surprised but said, Yes.

Once settled in the taxi, Mary introduced herself and asked what brought them to the same event.  The gentleman, as it turned out, was the CEO of one of the largest companies in the industry of where Mary worked.  The connection couldn't have been better.  Arriving at the hotel, Mary graciously paid for everyone's fare.

Having returned to work, Mary is already contemplating at what point she may reconnect with the people she met in the cab in terms of career.

Whether for career or business these calculated risks will enable you to get the sale or hear HIRED!   The title remains true that Nice Girls DO Get the Sale: Relationship Building That Gets Results! 

And, the extra touch of being gracious will lead you to the Smooth Sale!

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