The Tactic or Strategy Used Determines Your Results
photo credit: thepanamerican
I distinguished myself in corporate sales by being different from everyone else. Relationships are key in any sale – even cold-calling. You must build relationships before you ask for a sale. My almost 5 year old book, Nice Girls DO Get the Sale: Relationship Building That Gets Results, still sells well on Amazon and Kindle growing closer to becoming a classic.
The auto dial, scripts, and blindly contacting people on social media only serves to truly annoy those you approached in this manner. It reflects poorly on those who choose to use these approaches. You need to speak to the other party's needs, wants and deep down desires. Using these sub tactics only serve to annoy others and sometimes nasty remarks are placed on the internet for all to see. I know I get angry when I'm the recipient – how about you?
It's nice to find short cuts but not when your next job, interview or sale is in jeopardy. The old fashioned showing interest in the other person first, finding their wants, needs and desires are so that you may position yourself in the lead still works best. This is true for in person appointments, phone and online including social media.
Etiquette wins every time and will more surely lead you to a Smooth Sale!
