Recognizing An Error Leads Toward the Better Path
The following is a true story of "Susan" who was bewildered as to why no one was registering for her seminar. Her partner was a pro at putting these on and Susan herself has a loyal following. At first, it made no sense as to why people politely turned down the opportunity to register.
By the time we chatted, Susan admitted that she slowly began to see that she and her partner catered to different niche audiences. This alone taught her that before entering into another agreement with anyone, to examine all areas of a newly intended joint venture. She further relayed having recognized that similar priorities and goals are is not enough. Every aspect of business must be in congruity to work.
Gradually Susan's hunches were verified. Business friends confided where they saw the disconnect. Slowly the entire picture of why registrants were not lining up came into full view. Coming to terms with the situation, Susan recognized the need to cancel the event to avoid further cost as well as how to move forward. She is now in the process of regrouping and assembling a more cohesive team to move forward.
Not everything we do as entrepreneurs works out perfectly. However, when we can learn one or several lessons from the occurrence, we have a much easier time moving forward in an improved direction. Learning what to avoid always points to the Smooth Sale!
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