Attract the Right Job or Clientele: Sales Tip #692

  Communicate to Receive Excellent Results

01 (227)
 

The opposite side of selling is buying.  Therefore, it is wise to remember, people buy from people they know, like and trust.  Your communication style should encourage familiarity, likeability and trust.    Becoming proficient in speaking will also build your confidence and increase your ease in the presence of others and boost your likeability factor.   

Direct and honest communication works best in all regards.  You never have to worry about the "story" you told.  Best of all, everyone knows where you stand and you may come to agreement more readily on what is acceptable in the workplace or among clients.

However, monitor what you say.  Are you diplomatic?  Do you do your best to make others look good whenever possible?  Do you speak with a smile on your face?  Studies have shown that it's not so much what you say but how you say it.  Therefore, if you have never done so, it may be a great idea to join a Toastmaster's Club (little or no charge) and then graduate to a professional public speaking course.

Practice speaking in front of a mirror to see how you come across to you.  Analyze whether you ramble or are direct in speech.  In meetings, do you dominate the time allotment or do you allow for equal input?  Do you try to find the other viewpoints in your meetings or are you solely concerned about your own?  

Finally, when you are at ease and liked, the trust meter rises dramatically as will your sales or ability to get HIRED!  You will be on the wave of the Smooth Sale!

On March 8th we will be celebrating International Women's Day.  

The event in San Francisco will take place at the Mark Hopkins InterContinental Hotel. 
Just announced:  I will be receiving the "Global Leadership Award"!

For Details and Registration please click here.

For more information read:

Nice Girls DO Get the Sale: Relationship Building That Gets Results,
 

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

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Attract the Right Job or Clientele: Sales Tip #685

Communicating Well Internationally

Wolf Pants Make You Do Unthinkable Things!

NOTE:  This week we are featuring guest blogs to provide you with well-rounded viewpoints.  

P.S.  These tips on communicating with those of different nationalities also apply to business building 

Today:  © RedStarResume Publications – http://www.redstarresume.com

RedStarResume is the number one source for expert Resume Writing and Cover Letter Services

 

How Resumes Differ From Country to Country

Just how important is having a country-specific resume to your chances of getting employed? Can the resume that got you a job in the UK be used for the Australian job market? Do you really have to design a new resume depending on the country?

The answer is simple. Just as every resume and cover letter you write needs to be targeted and focused toward the company you are applying for, the same concept is applied toward the job market you are applying for. Different countries expect and require certain information to be present on resumes, and therefore it is critical that your new resume meets the unique requirements of that country.

Just because one country requires including personal details such as marital status or date of birth does not mean this standard applies to others. Not only can this be seen as inappropriate, it can also possible be illegal, and your resume will be deleted before it has even been read!

European requirements

Recently in Europe, the rules for resume writing changed substantially. As part of the European Union (EU), all members follow the same resume criteria and format. The Europass CV was created to “provide citizens with the opportunity to present in clear and comprehensive way information on their qualifications and competences”.

This is a fantastic idea for people applying for roles in Europe as there is a standard template to complete that avoids issues such as cultural differences and different requirements between the countries.

While this may be good for a French national applying for a role in Belgium, the rules change when applying to countries such as the USA, Australia or Asia.

It is typical to see information such as nationality, date of birth and gender on European and Asian resumes.

In South Africa it is even required to have even further personal information such as ID number and ethnicity (the latter to clarify one’s BEE or affirmative action status).

In Australia and the US, however, stricter privacy laws make this personal information unnecessary. In the US, an employer has no legal right to know your age. (They do have a right, however, to ask your age only if local, state, or federal law requires that employees be over a certain age.)

USA differences

In today’s society the terms “CV” and “resume” are often used interchangeably. Take note, however, if you are applying for a job in the USA, as there are major differences between a “resume” and a “CV”.

An American Curriculum Vitae (CV) is NOT the same as a CV from countries around the world.  What countries outside of the USA know as a "Curriculum Vitae" (or "CV") is called also called a "resume"

In the USA, the "Curriculum Vitae" is not a resume – it is a longer document and is usually written only by a researcher, educator, or academic.

Thinking of including a picture?

When it comes to putting a picture on your resume, different countries have different approaches. In the UK you would never attach a photo, whereas in Germany or France you would. Many Asian countries also include pictures with their applications. In the US and Australia it is not recommended or encouraged.

My personal opinion is to leave your picture off your resume. The most important aspect of your resume is the content and it’s vital to ensure that the reader of your resume is more interested in your skills than what you look like.

With all the differences between resumes around the world, it’s important that you do your research into the country before submitting your resume. A professional resume writer can often help you with the “dos” and “do nots” of resume writing in a certain country, and he or she can also provide assistance with resume format, structure and presentation.

With any resume (no matter where you are applying in the world), focus your content on achievements and value-added duties you have performed. At the end of the day, the employer wants to know how you can add value and what skills, experience and expertise you can bring to the business.

And finally, never embellish or fabricate achievements or qualifications. These will often be exposed sooner or later and can result in dismissal, expulsion or even criminal prosecution in those countries with punitive legal codes.

For more information on how to apply these great tips read:

Nice Girls DO Get the Sale: Relationship Building That Gets Results,
 

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

 

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Attract the Right Job or Clientele: Sales Tip #675

Targeting Your Audience Interests

Point the way to the steel wool
 

Knowing what interests your audience is vital for growing your business. Likewise, if your audience is hiring managers, your next job depends upon the researched knowledge.  How do you find it?

Nowadays it is far easier to determine the stronger interets of those to whom we wish to sell.  All of our postings whether articles, blogs, tweets or almost anywhere else, will receive "likes", "shares" and comments.  The ones receiving the most interaction are obviously where we should spend more time on creating further product, services and content.  Facebook went as far as to put an "insights" button on our fan pages for us to discover where the most interaction took place.

The marketing research today takes little time.  At a glance we can tell where our strongest pull lies.  When we pay attention and do something with it, that's when we are able to more quickly build our brand and put together a more effective branding effort.  In the effort include relationship building with those responding to you and you will make more sales.  In fact they will become a Smooth Sale!

For more information read:

Nice Girls DO Get the Sale: Relationship Building That Gets Results,
 

HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

Announcing Our Brand New Video Trainings to Fast Track 2012!

 

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Attract the Right Job or Clientele: Sales Tip #633

Clarify Meaning

Rob and Rita
 

Work from the Same Page

How we communicate affects everything we do so it becomes important to do it correctly.  When we are in full understanding of what the other person is trying to convey, we have a far better opportunity to get the job, the sale or anything else we desire in life.  Very often this is dependent upon clarifying what was said.

Today I was asked to contribute an article on a monthly basis.  Upon agreeing to the query, I was asked if this December is a possibility.  January is my preference and stated so.  I then asked the preferred day of each month for submittal.  The answer came back "the first".  

Immediately I shot back an email.  If I was being asked to submit for January 1, then we would be back to my needing to write an extra article in December.  We both laughed and agreed that for January, the date would be mid-month.  The clarification took seconds and then we were both good to go.

Whenever a client, a hiring manager or someone with whom you are working makes a statement that baffles you, be certain to clarify.  It's the only way you will be able to provide your best response and increase your odds for hearing Yes! or HIRED!

I will be teaching an interviewing class in San Francisco this Thursday:

Experience Unlimited - EDD
December 8, 1:30 – 2:30 p.m.
"How to Sell Yourself On Interviews"
745 Franklin, San Francisco CA
(415) 771-1776
 

Experts Weigh in On the Following Articles:

Contacting Decision Makers

Errors to Avoid in Business

60+ Great Free Resources for Business

 

 

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Attract the Right Job or Clientele: Sales Tip #628

Holiday Conversation Turns to Business

CHRISTOPHER135 QUAN : xavier, raftwet
Build A Meaningful Tango

Upon checking out of a market, the employee, John, shared an amusing story that may well relate to business.

"Every year we have the family over for the holiday.  Invariably someone leaves insulted due to something another family member said.  This year, my Mom and I were taking bets on who the next insulted party might be.  We decided ahead of time it would be our newest addition to the family, my Aunt by marriage.  To our amazement, everyone left our house happy!"

There are 3 major lessons that may be applied here to the business and career worlds.  

- Do not make assumptions

- Set your goals properly

- Put a plan of action in place to achieve your goals in a timely fashion 

While the story produced a laugh, I was reminded me that the "sarcastic us" may take the viewpoint on an upcoming event or meeting that someone will leave insulted or the meeting will just be a waste of time.  However, should we concentrate on improving the outcome and working hard to ensure the better results, most often we will prove successful.  What may you change on your next interview to hear HIRED! or do during your next business meeting to get the sale?  Who are the people with whom you wish to meet, why and how will you improve their lives or work?

More information for improving business, sales techniques or for interviewing may be found in either of my books, Nice Girls DO Get the Sale: Relationship Building That Gets Results, and,HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

By approaching future personal and business events with a desire to help others, even if the motivation is simply to have fun, you will most likely achieve far better results.  You be on the path headed toward a Smooth Sale!

In-person Classes at No Fee:

Experience Unlimited - EDD
December 8, 1:30 – 2:30 p.m.
"How to Sell Yourself On Interviews"
745 Franklin, San Francisco CA
(415) 771-1776

SBA San Francisco
January 26, 6-8:00 p.m.
"Relationship Building and Selling through all Media"
455 Market Street, #600
San Francisco, CA 94105
415-744-6820
Registration Required

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Attract the Right Job or Clientele: Sales Tip #616

 

Your brand serves to increase sales

Heinz

Speak to Expectation

Developing your personal brand correctly from the start will serve to put you on the better path for business development.  You may wonder how there could possibly be an incorrect way to express one's brand.  Yesterday's conversation delivers the perfect example plus points out potential problems:

"Georgia" is a real estate agent and is obviously experiencing a tough market.  Georgia proudly told her good friend "Joe"  that she created the perfect title (in this case brand) for her market.  Her plan is to become the expert "Downsizer".  What's wrong with this picture?

There are two problems associated with the new intended title.  While it describes the need of many in this current market, it speaks to embarrassing problems that Georgia's clientele currently faces.  No one wants to admit a "have to" downsize.  Therefore, the new title will have prospects avoiding Georgia's services rather than the desired case of attracting new clients.  

Secondly, the market will not remain down forever.  The United States recovered from the Great Depression.  Most likely, we shall overcome this downturn too.  Should Georgia maintain the title of "downsizer," it will only hurt her when the market rebounds.  No one will want to identify with her brand.

The better solution is to use the term "The Right Size Expert".  In this case, any economy will be appropriate, and if Georgia is doing it "Right", then more people will be attracted to her services.  

Your personal brand applies both to job seekers and business owners of all sized companies.  Think ahead of how the brand will work today and in the future.  Does it reflect who you are and what you wish to convery?  

When you develop appropriate language for your brand, you will be better understood, anticipated and referred.  This will put you on the quickest path to hearing HIRED! or Sold! and leads you to the Smooth Sale!

Build your Brand and Sell Yourself On Interviews – smoothsale.net/gifts-for-you – 20 minute PowerPoint presentation

Build Your Brand DIFFERENTLY from everyone else and SELL MORE – READ:  Nice Girls DO Get the Sale: Relationship Building That Gets Results 

 

 

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Attract the Right Job or Sale: Sales Tip #611

Do you police your business checkpoints?

39/52 - Signs
Is it the right way?

A television show had characters singing "The sign said one way" to teach children to obey signs.  However, entrepreneurial adults who are inclined to take calculated risk, and upon reviewing all that has taken place, may decide the one way holding true for others may not be right for them.  

My belief is there is never one way to solve a problem.  When you follow the one way "everybody" goes, there will be little reward and not much happiness attached to your efforts.  It is your creative approach that will bring about surprising results for the better.  

A good practice is to review the highlights of each month.  Determine of what you are most proud and how may you increase the success of these milestones?  As entrepreneurs, are you able to create additional products or services related to these?  Then analyze that which did not work out as well as intended.  Are you able to rescue those? If not consider whether they should be tossed for better possibilities.

Regarding a prospect who said "no" to your offering, do you know the reason why?  If not, find out and consider whether it was a reasonable objection or just not a good fit.  In either case, the next time you will have an easier time converting clients.

A friend relayed that after having interviewed at a number of companies over the last 6 months being told, "You are the perfect candidate", only to find all communication ceasing afterward, finally learned not one of those companies bothered to hire.  The empty positions still remain.  The question becomes, "Was there ever an intent to hire in the first place?  Are they waiting until the economy recovers but meanwhile needed to prove to higher ups they were interviewing?"  She said she felt better knowing uniformly she did not miss out.  

Questioning leads to answers and a better fit down the road.  That better fit becomes a very Smooth Sale!

Further business development and sales advice may be found in: Nice Girls DO Get the Sale: Relationship Building That Gets Results.

 

For those of you desiring more interviewing strategies – we have two options:

1.  A 20 minute YouTube video & powerpoint presentation 

2.  Read:  HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, published by Career Press

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Attract the Right Job or Clientele: Sales Tip #609

Defined Meaning Provides Targted Results

 BBC History Chart 1992

Solve the Mystery!

I was reminded of the importance to clarify meaning of what someone else is telling you.  This is true both for career, business and personal conversations.  Once you understand all the nuances of what is being said, you will find it much easier to move forward delivering upon the wishes of others to hear HIRED! or Yes!  

In my personal case I wasn't trying to make a sale but provide an additional way for people to know they may contact me.  I was advised to have a photo taken of me holding up both of my books and perhaps a link to wherever I wish to send people.  I had another possibility in mind that is related but not exactly the same.  So I wrote to ask if it would work equally well.  

To make my information easily understood, I sent what I had in mind – a PowerPoint slide featuring exactly what was suggested except for the fact it is not a photo.  The reply was instant and I was told, "That's perfect!"  By my requesting clarification and offering something already in place, I eliminated much wasted time and effort.  Clarification shows the other party you are working hard to find agreement and serves to further build the relationship.  It gives testimony to the fact, Nice Girls (People) DO Get the Sale.

Motivated Leadership is the class I will be providing for the SBDC in San Francisco on October 26, 6:00 – 8:30 p.m.  No fee but registration is required. I hope to see you there!

Clarifying is a leadership tool. It enables you will get down to the heart of the matter to find the better path.  Of course the better path leads to a Smooth Sale!

 

 

 

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Attract the Right Job or Clientele: Sales Tip #604

The Right Questions Secure the Right Answers

     Big Questions
Getting to Yes, SOLD! or HIRED!

The first step to getting to "Yes" may seem obvious but unfortunately many people seem to forget that you need to know what it is that you want before you can expertly ask for it.  Part two is a little more tricky in that questions need to preceed the asking, plus the order and precision with which they are asked also add points to your favor.

NOTE:  All of the questions listed below must be phrased in your vocabulary for consistency and authenticity.

My all time favorite question upfront for a client meeting or an interview is to ask, "You must be so busy, what caught your attention to invite me in today?"  This goes to the heart of the matter working to avoid a meandering conversation.

For better results, ask the following types of questions as you advance through the conversation:

Why do you believe you need "X", or, what type of candidate are you seeking?

Are there special qualities you are looking for in the product, vendor, service, or job candidate?

What extra benefits would encourage you to say, "This is what I want" or "You are the one!"?

Do you believe I fit the model of what you are seeking?

When would you like to get started?

For the most part, I have described the sales cycle above.  But the missing ingredient is Relationship building that gets results without seeming as if you are merely firing off questions.  Your questions need to sound genuine and caring to find the best fit.  When you sell, someone buys, and when you interview, someone hires.  Therefore it's up to you to lead the conversation to enable the other party to willingly meet you in the middle.  This is how you develop the Smooth Sale!

For those of you desiring more interviewing strategies – we have two options:

1.  A 20 minute YouTube video & powerpoint presentation I created and provided by AmericaHires360 

2.  Read:  HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, published by Career Press

 

 

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Attract the Right Job or Clientele: Sales Tip #602

Use these two approaches for increased business success

What is it that makes a good Real Estate Agent Great?

Learn from one another!

In the corporate sales world, I was frequently the only female on the team.  It was to my benefit to take the top producing male out to lunch to ask his strategy for becoming the top producer.  Believing I would never rise to the occasion, everything was shared with me.  Within a couple of months, I was the next top producer.  The point here is learn the best methodologies from everyone.  You may and should adapt what is shared to your style in order to keep your brand consistent.

As an entrepreneur, the men have the clear advantage because many were trained in business whereas women have far less experience.  Once again, observing the men, I  witnessed one major difference among us.  When new projects come to light, the men focus on their ROI,  return on investment, recognizing how they will make up the expense and gain a profit. Women, for the most part, will focus on how they may help their audiences by giving away their services for free.  Their intention is to make the world a better place, and over time, they will attract paying clients.  Unfortunately, due to this practice, the paying clients do not arrive in time and these women become in need of finding a job.

Wouldn't be wonderful if we could all learn from one another and meet in the middle?!  We would all make a profit albeit smaller and we would be helping society.  In terms of interviewing, once again you need to learn negotiation strategies from the men and relationship building from the women to hear HIRED!  It's the Relationship Building that Gets Results.  This may be somewhat idealistic, but if you are willing to learn from others, you just might increase your sales and business success and enjoy the Smooth Sale!

Remember the Online AmericaHires360 Job Fair - I will be the featured speaker next week.  No fee to job seekers – sponsors are footing the bill!

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