Attract the Right Job or Clientele: Sales Tip #545

An Open Mind Opens More Doors

Scene Not Herd After Party 23
Creative Commons License photo credit: Canadian Film Centre

How you reflect your brand

The manner in which you accept others is a piece of your brand, so it affects both your business and personal life.  Whether making a sale or at a dinner party, when you attempt to get to know the other people both in their professional and private life, you come to a better understanding, more complete picture and are far more likely to acquire the job, the client or make a very good new friend.

Another advantage of hearing everyone out is you learn what is of most interest to the other person and may learn something new.  Last week we were invited to a home where the person was an expert in candy making.  

We were fascinated by the stories she shared both about the art form as well as some of the talent possessed by her students.  Afterward, it was to my amazement that another was disgruntled that candy was the chosen topic of discussion.  The unhappy person could have participated in the discussion to learn more or made an analogy on several occasions to a topic more in alignment with their interest.  Instead they sat at the table in silence and with a frown on their face.   

Of course, had this been a job interview or a prospect who might become a client, then the next step would be to qualify whether you wish to work for or with the person in question.  In any relationship you have to feel synergy between one another and recognize similar goals.  Should you wish more information about this, consider reading HIRED! or Nice Girls DO Get the Sale –  both best-selling books.  

In your community, acceptance works best.  In either scenario you will be headed for a Smooth Sale!

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Attract the Right Job or Clientele: Sales Tip #537

Precise communication acquires precise clientele or job

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 Finding common understanding is key to getting the sale or finding where your time will best be spent.  Today I'll make fun of myself yet demonstrate why it's important to clarify when approaching a prospect.

I attended a green technology fair.  One of the vendors was a business book store.  It "appeared" to be a perfect fit for my two books, HIRED! and Nice Girls DO Get the Sale.  To my confusion, the gentleman said, "We are a green bookstore."

Confusion set in because there were hard copies on display.  I wondered if the materials were recycled.  Moving the conversation along this theme, I responded, "My books are in digital format for all types of digital readers."

Bob patiently said, "No, I mean the theme is green companies."

To which I replied, "Forgive me, I'm a salesperson so I have one more question.  How about my book, HIRED! so that people can learn how to interview best for a green career?"

Bob laughed, and said "Great try!  However, the theme of the book has to fit the model too."

The lesson here is that you must try all levels of communication to find if there is a fit or know to move on.  Today it just wasn't to be.  I found a number of wonderful leads which I will follow-up on next week.  Persistence is key in sales and you need to view yourself as a mediator – finding the common bond that ties you to one another.  

When you successfully communicate in this manner, you will attract the right job or sale ~ and it will be a Smooth Sale!

 

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