Attract the Right Job or Clientele: Sales Tip #602

Leverage All You Do

 

For some the word "leverage" seems to be a buzz word. But for me it's more than that, it's a way of doing business, smart business.  It's akin to not reinventing the wheel every time you do something new, and instead building upon what you already have in place.

This technique becomes your live "Linked-In" directory. In regard to your business, as you move to new projects speak to people who have gone before you and ask for suggestions or introductions to potentially interested parties.  Should you be interviewing for a particular spot, think about all those you know in related fields.   Ask friends and associates if they know anything about the company, industry or people there to whom they might introduce you.  

The side benefits may include ideas for events, classes, and new venues.  You may invite the people helping you or those you help to participate.  By extending invitations, all parties reach wider audiences and potentially bring in additional revenue.  On the career side, you increase your potential for finding the better job.

By weaving through your networks amd building upon the relationships, you increase the odds for becoming successful.  At the same time, be certain to hold out a helping hand to those who make similar requests of you.  Using this method you will be headed toward the Smooth Sale!

Read Additional Sales Techniques:

(Paperback and Digital formats)

International Best-Seller: 

Nice Girls DO Get the Sale: Relationship Building That Gets Results 

and

Best-Seller:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

 

 

 
Share on Facebook

Attract the Right Job or Clientele: Sales Tip #601

True to Your Plan

 

One of the most difficult things about business is sticking to a plan and budget when exciting "opportunities" are presented.  Likewise, when people are job hunting and an incredible "opportunity" is presented, some will jump at the chance to participate.  But this is where entrepreneurs and job seekers may potentially find themselves in difficult situations.

On occasion, someone will offer to promote you across the country "if… "  Creative people particularly can see the big picture and possibilities of the proposed idea.  So they may take a chance, and unwisely invest money in the offered opportunity or business idea.  Others will waste considerable time chasing a job opportunity that proves to be disappointing at best case.  These scenarios set the individuals back in time or even cause some to go out of business.  

Remaining true to yourself and your plan is paramount before accepting any opportunity whether from a friend or new employer.  Create lists of what excites you, what your inherent talents are, and your needs.  Decide which factors are most important to you.  Upon being presented with the next best opportunity, take the time to see if the particulars match with your preferred list.  If not, decline the offer.  

As a business owner, the ability to pay all of your bills must come first; everything else is secondary.  For example, a private desk in a quiet space is almost mandatory but the type and quality is more a question of luxury.  A chair at the desk is a requirement, but an ergonomic chair may either be a requirement or a luxury dependent upon the person doing the purchasing.  Should you happen to be in a need of office furniture, the following link will take you to a site that offers many excellent options:  http://www.arnoldsofficefurniture.com

And that last sentence is the point of this blog.  You have unlimited options on how to operate a business or accept a new job even though the employment market hasn't fully picked up yet.  By remaining true to who you are, you will build your personal brand and ultimately your business.  This is what puts you on the wave of the Smooth Sale!

Read Additional Sales Techniques:

(Paperback and Digital formats)

International Best-Seller: 

Nice Girls DO Get the Sale: Relationship Building That Gets Results 

and

Best-Seller:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

 

 

 
Share on Facebook

Attract the Right Job or Clientele: Sales Tip #600

Are You Motivated?

 

In a recent conversation, I was asked, "What motivates you?"  

Whether on an interview or speaking to a client it is important to demonstrate in your answers that you are motivated to exceed all expectations.  How do you come across in conversation upon answering questions such as the one above?

Salespeople have an easy time with this because they are typically goal setters and super achievers.  Keeping the yearly employment review in mind, "exceeds all expectations"  and the year-end rewards, it becomes a competitive game for all.

But for entrepreneurs, "Are you motivated?" is a very significant question.  Upon starting my own business, "Overwhelm" didn't begin to describe the feeling of recognizing what needed to be learned in order to succeed.  The idea of quitting was only a fleeting thought.  I knew deep down I was Very motivated to succeed.  Not only was I willing to continually self-educate, but I networked to meet those more advanced to observe and learn from them, and I paid others to coach me on occasion.  

Motivated people do whatever it takes to move business forward and develop brand awareness.

The problem for many new entrepreneurs is they often do not know what they need to implement or even how to prioritize what they need to know.  The best starting point is a difficult dilemma for many.  Luckily many wonderful resources exist today designed to help you grow.  The internet plays a huge part in this.  Newsletter, blogs and articles on every subject are available online.  Communities on Facebook and specialized tweets on Twitter offer great information, and outstanding connections may be made on LinkedIn too.  But once again, a dependence on researching many sites and not enough time brings about yet another dilemma.

Fortunately, I was introduced to ResourceNation.com  - a wonderful site for new and experienced entrepreneurs.  Exploration led me to recognize this one site offers resources to get your business started, connected and growing.  Expert articles, Step-by-Step Guides, and Services are available on your timeline.  Additionally, the group has partnered with outside organizations that are designed specifically to help you grow such as Ladies Who Launch and Entrepreneur.com.  It's worth looking into Resource Nation as your favorite resource!

Read Additional Sales Techniques:

(Paperback and Digital formats)

International Best-Seller: 

Nice Girls DO Get the Sale: Relationship Building That Gets Results 

and

Best-Seller:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

 

 

 
Share on Facebook

Attract the Right Job or Clientele: Sales Tip #599

Uncovering Hidden Thought

Out on another meeting, I was amazed by the things conveyed to me and not necessarily good on the part of the executive.  The comments led me to be concerned enough to withdraw my name as a contender for business.  Unrest was evident and I didn't want to participate.

Conveying to a trusted peer what happened, John laughed and then said it was my "fault".  But "fault" in this case was a very good thing!  His take on the conversation was that I have a natural style for putting people at ease when we first meet, so much so that much is revealed.

Should you be able to do the same, on interviews you will be able to quickly see and hear warning signs of whether you wish to proceed.  The same is true for pursuing business.

Building on commonality by using story-telling relaxes people to the degree that they begin to confide.  Use this technique in interviews, and you will be Hired!  For business owners, this comraderie builds a returning and referring clientele.  Keeping the conversations private further builds trust and a long lasting relationship.  

When you are able to uncover hidden thought, it becomes a very Smooth Sale!

Read Additional Sales Techniques:

(Paperback and Digital formats)

International Best-Seller: 

Nice Girls DO Get the Sale: Relationship Building That Gets Results 

and

Best-Seller:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

 

 

 
Share on Facebook

Moving the Process

Whether you are in the process of selling to a client or interviewing for a job, it is important to move the process along or it will be unlikely you will ever make the sale or get the job.  So how do you move the process?

After a well-qualified discussion and insight into the other person's thinking, and should you still be interested, ask,

"Do I sound like the type of employee (or vendor) that you are seeking?"

"Do you have any lingering questions?"

"When would you like me to start (or move forward)?"

These questions get the final issues resolved and every stone is unturned.  This way there is no lingering doubt and you know where you stand.  Clients and employers appreciate the direct communication.  It signals they can count on you to move with integrity when you are working together.  

Once the relationship and trust are built, you are on your way to the Smooth Sale!

Read Additional Sales Techniques:

(Paperback and Digital formats)

International Best-Seller: 

Nice Girls DO Get the Sale: Relationship Building That Gets Results 

and

Best-Seller:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

 

 

 
Share on Facebook

Attract the Right Job and Clientele: Sales Tip #596

New Career and Sales Requirements

Given I wrote HIRED! and wish to remain current on the job searching process, I did some investigation from a sales perspective.

Companies today have the leading edge as people are hungry for an income.  Candidates are likely to be more motivated to say yes and do a good job, but, read the following true story to decide if they are doing a good job Selling the positions?

Several companies in the same industry required their candidates undergo vigorous training and study – at the candidate's expense.  But it gets better.  One such company spelled out they expected their new hire to foot all car expense requiring extensive driving as well as parking and bridge tollls.  The requriements didn't stop there.  The candidate, will be required to attend many types of networking events, once again, again at their own expense.  

In other words, the job candidate would go broke long before ever making money on the job!

All sales and purchases require critical thinking.  

Is there value attached to what you are buying or selling?  If not how can you come to terms so that everyone is agreeable?

The point here is it is best to remain calm and reflective of your personal priorities before making an important decision such as accepting employment or a new client.  "Qualify and Match" are the sales terms associated with this process.  Remaining true to your personal brand and priorities will help you find the best match in either scenario.  

Lastly,listen to  your intuition as your subconscious usually knows the right answer.  When you do,  you will be headed for a smooth transition and the Smooth Sale!

Read Additional Sales Techniques:

(Paperback and Digital formats)

International Best-Seller: 

Nice Girls DO Get the Sale: Relationship Building That Gets Results 

and

Best-Seller:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

 

 

 
Share on Facebook

Attract the Right Job or Clientele: Sales Tip #595

The Difference Between Bragging and Branding

 

A friend asked how can she differentiate between bragging and branding.  It's a common question among beginning entrepreneurs who are not accustomed to talking about their accomplishments in crowds. The idea of talking about oneself also plagues many job seekers.   But it is a hurdle that one needs to get over to make a positive impact in the world.

The following should help make the transition into effective branding:

1.  Use a soft tone while stating the facts

No one enjoys hearing someone brag or elevate themselves above others.  So by speaking softly but demonstraing you have value to share, people will pay attention.

2.  Share what you know by teaching

Many formats are available for teaching, it isn't just classroom style today.  Even informative tweets are a form of teaching.  Posting on social media sites without links but just sharing knowledge will help you establish your brand and get noticed.

3.  Use multiple mediums 

By seeking to get word out in a variety of ways, you will reach a variety of learning styles and a far larger population.  This is branding at its best.  Again, incorporating a soft teaching style will attract many.

At the end of blogs, articles and video, let people know how they may reach you.  The information you share should encourage your intended clientele to do so.  And when you notice a change in the quantity and quality of new contacts, you will know you have implemented correctly.  This will also be your path to the Smooth Sale!

Read Additional Sales Techniques:

(Paperback and Digital formats)

International Best-Seller: 

Nice Girls DO Get the Sale: Relationship Building That Gets Results 

and

Best-Seller:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

 

 

 
Share on Facebook

Attract the Right Job or Clientele: Sales Tip #594

Customer Service Branding

 

A new lesson regarding the importance of quality customer service was learned this past weekend.  

On the inside, I was close to tears when I saw the gifts being opened at the wedding shower.  One by one, I recognized the need to ship the very heavy items back east.  I mentally calculated that the shipping would cost more than the gifts, and I was the one responsible for getting them there safely.  This was on a Saturday afternoon and we were leaving by plane early the next morning.  What were we to do?

Luckily a friend of the bride advised I take all the gifts back to the two respective stores where the bride-to-be was registered.  It was further suggested I explain the dilemma and that should they accept the returns without receipts, we would promise the same items would be purchased again on the east coast.  It was a lot to ask of the stores.

To my complete amazement, each store went a few steps further than I would ever dare to ask.  They both offered to not only take the gifts back, but to ship them for free.  On top of that they were giving patrons in-store coupons and voluntarily gave us the same.  So not only did we save a lot in shipping costs, the bride will receive her gifts without having to do anything, and she will also receive extra spending cash!

If you haven't guessed, the two stores involved were Macy's and Bed, Bath and Beyond.  They went so far out of their way for us, I have chosen to help spread the word of their incredible customer service.  This is the power of building business well so that others feel compelled to tell everyone they know about the outstanding experience.  It all leads to a continued Smooth Sale!

Read Additional Sales Techniques:

(Paperback and Digital formats)

International Best-Seller: 

Nice Girls DO Get the Sale: Relationship Building That Gets Results 

and

Best-Seller:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

 

 

 
Share on Facebook

Attract the Right Job or Clientele: Sales Tip #593

Become A Star

Whichever path you are on whether it is career or entrepreneurships, in order to advance, clear goals and a plan need to be in place in order to achieve.  Persistence is the next phase.  By quitting you will never know what was truly possible.  But by continuing to learn and improve, the seemingly impossible is suddenly achievable.

This past weekend, I attended an event that involved two generations of women.  We older ones admired the professions the younger people chose for their livelihoods.  One by one, we began to share our experiences in the work world in our prime  time.  We uniformly said, the only professions available to us were to be a teacher, nurse or secretary.  Everyone except for me chose the field of education.  

I was the only renegade.  Watching my father, it appeared to me he was the one having the most fun in the work portion of his life by owning his own business.  I vowed to mirror him.  Smooth Sale is my third business in fact.  When the other women were through giving their insights on females in the workforce today, I advised the younger set keep their eye on their next desired moves and to keep climbing the hurdles.  

One young woman could actually work as a double for the star of the TV show "Covert Affairs".  Dangling from a long rope out of a helicopter high in the air is nothing but everyday duty for her.  It's not something I would do but am so happy she now has the freedom to choose this line of work.  In case you are wondering, yes, she is gorgeous too!

By working solely on knowing what you want next, and then finding peers and then perhaps communities and organizations to back you, many people win by a collective effort.  All minorities, handicapped, veteras and women need to keep meeting the challenges presented to overcome and achieve.  Together we find the Smooth Sale!

Read Additional Sales Techniques:

(Paperback and Digital formats)

International Best-Seller: 

Nice Girls DO Get the Sale: Relationship Building That Gets Results 

and

Best-Seller:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

 

 

 
Share on Facebook

Attract the Right Job or Clientele: Sales Tip #728

 

Are You Willing to Grow?

 

NOTE:  Today's blog was submitted by a colleague, Robert Terson, whom I met on Twitter. Yes, social media works extraordinarily well!

His article is timely and applies to all we do including interviewing and entrepreneurship – Enjoy!
______

         I had a discussion recently with a friend of mine, a young man who’s my younger son’s age—38.  He lamented that his father—whom he’s in business with, a very successful man and a great salesman—is old-school about almost everything and refuses to change his business methodology, especially about marketing. The man gives lip service to change, admits he knows he should, but never takes any action to do so.  This really hit home to me because, to promote my upcoming book and new website, I’ve had to embrace the very changes my young friend was talking about: Twitter, Facebook, Linkedin, and other social media. This got me to thinking about the subject of growth—whether we’re willing to face it head on, expand our comfort zone and become more, or avoid it at all costs because…especially for us older folks, it can be so damn intimidating.

         After achieving a modicum of success, it’s only natural to want to remain on the same track, do it the same way you always have—witness the old adage “if it isn’t broke, don’t fix it”; have you ever used that worn out expression?  It’s also natural to want to remain right where you are, especially if it’s a rather lofty plateau you’ve climbed up to, comfy and snug. The trouble is, as the world changes around you at lightning-fast speed, it’s impossible to do that.  In the real world you either continue to climb upward, or, alas, arduously tumble down down down; sad perhaps, but so true.  Your instincts, and the people around you, whisper that you must change, grow; but you fight it every step of the way.  Why?

         Fear, that’s why.  “The Great Enemy.”  It always boils down to Fear and its twin associates—Doubt and Indecision.  Napoleon Hill said, “Indecision crystallizes into doubt, the two blend and become fear!”  Here’s the truly sad, pathetic result of succumbing to that fear: the true measure of a man or woman is how much they grow in their allotted time on earth.  You were created to be great, and the only way to attain that greatness is to embrace growth, continue to strive to be the best you can be.  Nike says, “Just Do It!”  Good for Nike—it’s a terrific slogan. Or another way to say it is “Feel the Fear and Do it Anyway”; that’s the title of a great book, by the way.

         My older son, Michael, left me a voicemail a few months ago telling me how proud of me he was–that I was doing what I felt so passionately about, that I was willing to grow; it brought me to tears.

         So, I implore you to embrace growth; don’t run away from it.  If you have children, they’ll be proud of you; and I ask you, “What could be more glorious than that?”
_________
About the Author: Robert Terson is a veteran salesperson, speaker and CEO at sellingfearlessly.com.  He is the author of Selling Fearlessly: A Master Salesman’s Secrets For the One-Call-Close Salesperson to be released soon. Robert spent more than 40 years fearlessly selling advertising on telephone-book-covers to small businesspeople throughout the United States.  Selling has been his vocation and avocation his entire adult life, and his passionate purpose in his “retirement” career as an author and speaker is to enlighten and inspire his audience by entertaining them with transfixing stories.
________

 
Read Additional Sales Techniques:

 

In Paperback and Highly Rated on Amaon's Kindle:

Nice Girls DO Get the Sale: Relationship Building That Gets Results 

and

Profitable Prior to Going Into Print:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.

 

Share on Facebook