Attract the Right Job or Clientele:
Two Dreaded Steps Produce An Improved Outcome
Most people dislike making cold calls and following up, however, the two dreaded steps produce an improved outcome. These two steps are what set apart those who struggle and those who succeed whether for career or business.
Cold Calls
Much debate has been heard about the merit of cold calling. Social media brought about attraction selling. And there are proponents who advocate solely working with referrals.
The fact is the more ways in which you can gain interest from prospective clients, the great the success to be found. This is similar to recognizing that people fall into the categories of visual, auditory and kinesthetic. The ability to adapt communication to the other person’s preferred style will increase your sales success.
Keeping your pipeline full at all times is essential and dependent upon actively connecting with others. Should you be reluctant about calling to make an inquiry, your sales funnel will suffer.
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Social Media
A tweet or posting may catch your interest. Read the person’s profile and then reach out to ask if they might enjoy a quick conversation to get to know one another. In addition to a choice of dates and times, offer a choice of method for communicating.
Research
A true cold call is to pick up a phone to connect with someone you never before encountered. The better strategy to ease into a brand new conversation is to research the person and the company upfront. And then you may make a targeted introduction.
Briefly state what caught your attention and what it is about your work that may catch their attention. Most calls begun in this manner will usually earn a few minutes of conversation. Picking up the interest level will earn you an appointment.
Follow-Up:
No Choice
There truly isn’t a choice of whether to follow-up or not. If you wish to grow sales and business, you have to check in from time to time even with those who originally told you “no”.
When you do check back in, state in a friendly manner that you remember they said “no” but that your company has experienced quite a bit of change and their company may have too. Then ask for an update exchange. Most people will relent and say okay.
End Result
Referrals are always the preferred choice. But sadly these aren’t always frequent enough. It is the consistency and the persistence of contacting new people and following up according to their wishes that will build sales.
Two differentiators
Be friendly and be seen as working for the benefit of your intended client to produce an improved outcome.
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Following all of these guidelines will lead you to the Smooth Sale!
For More Insights: Visit Elinor’s Amazon Author Page
“Communicate to Attract Interest”
Be A Story-Teller
As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired.
Today’s insights are provided to help you achieve the Smooth Sale!
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