Varied Fees for the Same Service

Many times busienss people will charge clients different fees for the same service similar to an airline.


My question is would it be better to offer a discounted price for early signups rather than preferential pricing for friends etc.? It seems to me that when people find out they paid more than an associate for either a vendor table, entry to a convention, or for a product they are bound to become peeved.


The goal for business people is to try to encourage repeat business, referrals and testimonials versus making others unintentionally unhappy. Every time a policy is put in place, ask yourself “How would I feel if I were the customer?”

I suggest instead of using random pricing practices, try implementing deadlines for signups for the better fees. This way complaints are greatly minimized. And you will continue to enjoy a Smooth Sale!